Marketing Content

Position: Marketing Content Level: 3
Business Unit: La Sinfonía De Rey Hotel & Spa
Department: Sales & Marketing
Job Family: Sales & Marketing
Report to: Digital Marketing Manager



I- JOB SUMMARY
• Be Responsibility of all Hotel content marketing initiatives to drive traffic, engagement, leads to targeted customers that drives sales and customer retention.
II- JOB SPECIFIC TASKS
• In conjunction with Marketing Manager to plan, implement, develop Hotel Marketing and Communication strategies
• Manage and update information of the Hotel website and other social media channels such as Instagram, LinkedIn, Facebook, Twister And ensure they have compelling content, navigation, structure will make the business’s content easily digestible by the audience.
• Implement, supervise and Be creative of content development for various distribution approaches inclusive of social media, website, blogs, events, mail campaign, videos and presentations, the production of publicity brochures, handouts and other external/internal communications
• Support in driving growth of the business by maximize using internal and external database with constant, helpful, and interesting content that is in-tune with their interests and needs.
• Be closely and actively work with Maketing Manager and Digital Marketing for the management of both on-page SEO and off-page SEO analysis and execution to improve organic search engine performance and setting goals based on click through rates, conversions, and traffic for the purpose of ensuring that the content relates with the target audience and finds the relevant audiences.
• Assist Marketing Manager and Management Team to organize the events and attend the other events and/or exhibitions.
• Perform other tasks or activities as requested
• Support Marketing Manager to strengthen the relationship with media agencies and vendors

• BS degree in Marketing/Public Relations or related field
• 2 years in the company in similar position.

AND
1. Personal Effectiveness
• Appearance: Exhibit self-confident, well-groomed and dressed in a business smart manner.
• Personality: Warm, welcoming, smiling and pleasant of approach
• Good in communication skills: verbally, listening and writing
2. Create Team Focus
• Build relationships
• Promote teamwork
3. Build Competitive Advantage
• Customer focus
• Commit to excellent service quality
4. Create High Performance Culture
• Able to multi-task and results oriented
• Take ownership
5. Lead People Development
• Inspire trust and motivate others: work and grow

- In accordance to Company's Policy.

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