[VinID] - Marketing Executive (CRM Team)

The role of the Customer Relationship Management (CRM) Executive is becoming even more important as organizations realize the necessity of increasing their knowledge of their target market, If you enjoy the challenge of giving people what they want, read on to discover if you should become a CRM Executive at VinID
• Delivery of all CRM activity for the business – including App push, Push notification, E-mail, direct mail, SMS marketing, site/mobile messaging, loyalty programme(s) and other activity streams as required
• Manage the promotional calendar, ensuring that all bonus codes, promotions and campaigns are delivered
• Source, segment, acquire and manage email marketing data, working with CRM Team and technology partners where appropriate
• Drive forward the performance of email marketing in terms of Open Rate, Click Through Rate and ROI whilst reducing unsubscribe rates
• Implement testing plans to develop rich and dynamic content, subject lines and promotional offers
• Monitor customer experience across all channels and make changes where required through support teams to ensure any sub-optimal items/processes/pages/etc. are improved

• Experience of working in a marketing / CRM team, either agency or client side, ideally in the Ecommerce/Fintech/Game…
• You will be trained about using and optimizing CRM techniques including segmentation, campaign planning, implementation and evaluation
• Skilled in gathering and analyzing data to help you understand your customer base and coming up with suggestions for improving the existing strategy
• Experience of working with Content and/or Campaign Management Systems is a plus

- Lương tháng thứ 13
- bảo hiểm Bảo việt và khám chữa bệnh tại bệnh viện Quốc tế Vinmec
- Có cơ hội hưởng các phúc lợi từ Vinhomes, Vinschool, Vinmec, Vin pearl....

Hồ sơ theo yêu cầu của nhà tuyển dụng khi liên hệ trực tiếp