[Vinid]_Head of Employer Branding

VinID is on a journey to transform our Talent Acquisition Organization to meet the fast-paced and changing needs of our business and create a workplace of choice where innovative, diverse and exceptional people thrive together.

The head of Employment Branding will build strategy and roadmap for attracting top talent to VinID across all levels by building and managing an innovative marketing strategy, campaigns and events including all go to market social and digital touch points:

Refresh VinID Employee Value Proposition ( EVP)
Partner with internal stakeholders and HR leadership to articulate, sharpen, and communicate our EVP
Activate refreshed EVP as a new Employer Brand and narrative that is inspirational, differentiated, ambitious and resonates across different candidate segments using traditional, social, digital channels leveraging our CRM, ATS & career site
Partner with key internal stakeholders to build and manage recruitment marketing strategy to support segmentation efforts across priority target groups in key functions and candidate segments
Create unique, scalable marketing tools and assets that will improve sourcer and recruiter efficiency and enable more effective targeting and conversion of passive candidates
Uncover insights that help optimize candidate communication and the digital content strategy by using candidate research and performance metrics
Work closely with brand, marketing, communication, CSR and other internal teams to bring employee stories to life for external candidates
Serve as a thought leader and educator across, Talent Acquisition, HR & businesses
Develop and implement media test plans to increase learning, optimize performance and maximize marketing investments
Build a comprehensive candidate growth strategy to attract top talent though advertising, events, email, CRM nurturing, social media and towards building sourcing and pipelining funnel
Partner with Talent Acquisition colleagues to help design and optimize job seekers’ experience with VinID from start to finish, including key digital and physical touchpoints
Participate in Talent Acquisition initiatives and manage special projects

Bachelor’s Degree in marketing, communication, digital media or related field; MBA preferred
3 years of professional experience in Marketing, Brand, Social Media required
1+ years of experience in a Talent or HR role would be preferred
Managing external partners and agencies to ensure marketing campaigns are executed optimally
Proven experience and performance in digital strategies to target, engage, and acquire diverse audiences
Experience building and managing social media compliance standards
Project management experience including creative, development, budgeting, and agency management
Experience managing strategy & execution for diversity events and media campaigns and participation in best of lists

- 13th, project bonus, performance bonus
- Bao Viet
- business trip

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