Vice President Propositions & Implementation, RBWM (GCB5)

In this role, you will help Unit Head in achieving customer acquisition targets. Key KPIs include Customer acquisition, Active customer growth and revenue per customer.

Acquisition & Proposition Development:
• Develop the overall acquisition and channel strategy aligning with overall Premier proposition and targeted customer segments
• Formulate and implement Marketing and Business Development strategy for HSBC Premier while sustaining and increasing the market share position for the bank
• Help formulate and shape new product & service enhancements and/or third party partnerships through customer insights, competitive analysis, customer research and in-market tests
• Ensure all current and future initiatives are driving the right economics in terms of revenue and profitability for this segment
• Constantly monitor key indicators of customer growth & engagement in terms of product activation & cross-product holdings


Portfolio Performance Management
• Analyse customer data and insight across different customer propositions and products, aiming to identify opportunities to grow and retain customer value.
• Work closely with Analytics, Finance, Business Performance and Product teams, to grow relationship banking, enhance retention and increase customer recommendation.
• Analyse information gathered to develop strategies that increase the customer base and our share of wallet, improve retention and grow market share.
• Review and enhance understanding of our customer base using existing and other insight tools available

Business Development:
• Develop, implement, and manage retail bank wide initiatives that can include acquisition, retention, channel, process, technology and risk
• Understand the impact of regulatory change and ensure sales-process compliance on our lending products


Relationship Management:
• Maintain good relations with the third party partners to ensure maximum benefit is gained for both the partner and the Bank.
• Develop strategic partners for acquisition of new customers and rewards for existing


Support Unit Management:
• Take a leadership role with key stakeholders across the business, including Channels, Marketing, and Finance, to ensure we deliver all of the above as efficiently as possible
• Develop seamless relationships with all key stakeholders (Sales, Risk, Legal & Compliance, IT & Operations, Marketing, and Customer Experience) in order to ensure smooth running of the Premier business. Ensure maximum participation through feedback from all levels in order to cultivate spirit of product & customer ownership.
• Take a leadership role in cross-business collaboration between different Global Businesses & Functions within HSBC
• Ensure timely delivery & reporting of strategic initiatives, risks & issues to business, local & regional governance forums

To be successful in the role, you should meet the following requirements:

• 3-5 years of experiences
• University graduate with at least five years in a financial institution of relevant working experience in KYC / AML framework and regulatory environment
• Experience in risk management field, and proven ability to support the development of the business activities while robustly applying risk management disciplines and controls
• Thorough understanding of a wide variety client types, financial institutions, quoted companies, private companies, hedge funds, funds, SPV’s and partnerships, along with the wide range, and complex variety, of fund/corporate structures
• Pro-active and business orientated with proven ability to prioritize and manage conflicting demands and ability to assess stakeholder needs to improve customer experience and showing resilience under pressure and providing best in class solutions
• Ability to build relationships by communicating and working effectively with consultants, technical experts, SMEs across the whole department, compliance and business users
• Ability to work well under pressure with high degree of accuracy
• Capability to quickly learn new jurisdiction policies and guidance, and ability to interpret complex changes in regulatory guidelines and assess impact
• Proficient PC skills, the use of Internet Search Engines, and banking platforms
• Proven analytical skills with a strong attention to detail
• Team leadership experience is preferred

- 13th payment

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