Vice President - Marketing

This is a key strategic role within the company, working closely with Vice President to develop marketing strategy and build the team.

Responsible for Marketing including 5Ps - Products, Price, Promotion, Place & People


Description

Strategy: The VP-Marketing plays the leading role in strategy formation within the department, reviewing and approving all strategies in application by all teams. Initiates and implements measurable strategies that aid in driving the business's revenue goals and increasing awareness at all levels of the business's reach. Using his vast experience and professional skills, he develops marketing plans that reach target segments promptly and effectively and dispenses them to relevant marketing teams for adoption.

Leadership/Supervisory Role: The most prominent role of the VP - Marketing is his leadership role. Oversees and is accountable for all activities and performance of the marketing department. He oversees the Public Relations, Content, SEO, SEM, Performance Marketing, CRM, Brand Marketing, and Marketing Operations departments.

In this position, he monitors and approves of all strategies applied by each team in order to ensure the efficiency and effectiveness of these teams, which leads to the achievement of the marketing department's goals and objectives. This further facilitates the achievement of the business's overall objectives and targets.

Collaboration: Despite being the highest ranking position in the marketing chain, is also highly collaborative. In this capacity, partners closely with the research and development department for the creation of solid plans and strategies that will have a vast consumer outreach reflecting the targeting, segmentation, and value proposition development of the business..

Online Initiatives: Play leading role in ensuring the establishment of first-class web presence that will drive aggressive awareness for the business and significantly assist in the acquisition and retention of the business's consumers.

He evaluates online marketing performance and leads the marketing team in creating excellent web and social media presence that enables the awareness of the business/brand to spread virally.

Awareness Building/Offline Initiatives: Builds awareness for the purpose of ensuring that the business is seen as a thought-leader in the field or market, building and leveraging connections that ensure that market influencers within the business's industry and demographics are aware of and support the brand.

Brand Building/Story Telling: Responsible for the continuous development of the business's unique and compelling voice, which also aids in building awareness, uniqueness, relevance, esteem, and reputation, among target consumers. He ensures that the business's brand is strong and consistent in all marketing strategies and tactics. VP - Marketing also ensures that the brand's story is communicated creatively and dramatically in order to attract as much attention as possible.

Leads the creation of inspiring designs, content, and campaigns that will build the business's brand, eventually driving acquisition and revenue. VP - Marketing will also rally efforts within the marketing department and beyond to ensure that the brand's standards are maintained across all channels.

Relationships: The VP - Marketing is also tasked with establishing meaningful business relationships on behalf of the business. In this capacity, VP - Marketing leverages and broadens the business's reach and impact by leveraging cause marketing partnerships, celebrity ambassadors and so forth. Moreover, he also establishes strong relationships with market influencers as well as media outlets.

Stakeholder Communications: The VP - Marketing is the link between the marketing department and the stakeholders and in this position; he executes innovative stakeholder communication strategies in order to inform the relevant parties about activities and accomplishments of the department and its programs.


Profile

Education: VP-Marketing must have a master degree in a business or technical field: Computer Science, Information Technology, Marketing, Business Administration, Public Relations, International Relations, or any other related field. The equivalent of the same in working experience is also acceptable.
Experience: must have had at least 10 years of working experience in a high-level marketing position for a business in a dynamic and highly competitive environment. Demonstrate a well-rounded knowledge of the marketing industry, not only being skilled in a single discipline of marketing.
Had a proven and successful record in building brand awareness and portray a deep understanding of marketing principles, sales and business development, and products. Have advanced working experience dealing not only with online/modern but also offline/traditional marketing and communications functions, for example, print material production, working directly with the press and media outlets and so forth.
Communication Skills: Communication skills are an absolute necessity for the role, both in written and in verbal form. The entire marketing department's proficiency and effectiveness is dependent on the clarity and conciseness of his communication in regard to information and instructions.
Analytical Skills: must also possess a deep interest and understanding of marketing analytics as well as the insights realized from these. The candidate for this position must therefore, demonstrate a keen understanding of market dynamics and an ability to translate them into actionable strategies and marketing programs that aid in the achievement of the business's overall objectives.
Must demonstrate a solid understanding of market research and data analysis methods and approaches. He will also have an ability to apply marketing techniques over digital and non-digital channels. These skills are also necessary in the CMO's review and compilation of analyses of various reports and analyses conducted by marketing teams prior to their presentation to key stakeholders.
Interpersonal Skills: A suitable candidate will have an ability to handle multiple projects simultaneously and meet rigid deadlines, be extremely comfortable working in a fast-paced environment and be comfortable working in a group setting. He must be self-motivated and inspire the same in others, have a positive can-do attitude, have excellent time-management skills and have exceptional problem-solving skills. The VP - Marketing should be a creative and strategic thinker, and demonstrate calmness and composure under pressure and uncertainty inspiring the department's personnel.
Leadership/People Skills: Must demonstrate superior leadership skills, having an ability to inspire and move a cross-functional team towards a unified direction with a common vision. He will have a natural ability to develop effective relationships internally within the business as well as externally.
The candidate for this position must also be must be approachable, likable, and relatable, making it simple for the junior marketing personnel to follow in his leadership and for stakeholders, media personnel, and external partners to trust in his insights and judgments, hence, facilitating smooth execution of his duties.


Job Offer

- Very competitive packages with great bonus structure

- House, Medical benefit, Transportation


Page Group Vietnam is acting as an Employment Agency in relation to this vacancy.

- Marketing Strategy on 5Ps : Products, Price, Place, Promotion & People
- Leadership
- Online campaign
- Brand building & story teller
- Collaboration

- Health Care plan
- Car provided
- Bonus

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