Unit Head of Owned & Social Channels Marketing - Customer Engagement
Mức lương: Thỏa thuận
Đã hết hạn nộp hồ sơ - 87 lượt xem
Ngày cập nhật: 04/07/2019
Thông Tin Tuyển Dụng
Hình thức làm việc: Toàn thời gian
Chức vụ: Trưởng nhóm
Ngành nghề: Marketing/Quảng cáo, Ngân hàng/ Tài chính
Mô tả công việc
BRANDING AND STRATEGY
• Contribute to developing a comprehensive Digital Marketing plan covering owned, social and mobile channels
• Continuously spot opportunities to drive positive customer NPS using owned and social media
• Research competition, investigate benchmarks and provide suggestions for improvement
• Partner closely with key Marketing stakeholders (Product Marketing, Marketing Analytics, Research, etc.) to build marketing plans; and provide updates on initiatives/KPIs
CUSTOMER ACQUISITION, ENGAGEMENT AND PERFORMANCE OPTIMISATION
• Create and run repeatable digital retail campaigns across owned and social channels
• Develop customer acquisition plans and campaigns that encompass competitive assessment, testing strategy, creative positioning, and leverage emerging channels to deliver against business goals & outcomes
• Contribute to creating Content Marketing Strategies on social channels
• Explore Gamification to engage and excite customers, and gain followership (“soft marketing”)
• Performance - Leverage web analytics tools to understand fall-out points throughout the ads-to-leads-to-conversion funnel and develop initiatives to increase conversions; Implement and measure campaigns to maximize channel performance
• Content Marketing Assets Creation - Develop and continuously refresh a Content Library of engaging customer materials, in the form of static and animated infographics, videos, interactive capabilities, clips, expert articles/educational content etc., with the end objective of attracting customers to choose FE CREDIT
• Ruthlessly prioritize initiatives and chase stakeholders to ensure high impact delivery
WEBSITE TRAFFIC AND LEADS GENERATION
• Take primary responsibility for driving FE CREDIT website content and quality. Relentlessly pursue stakeholders to continuously create better customer engagement
• Manage and improve online content, SEO and Google Analytics data for further analysis
• Take ownership of website traffic analysis and management, leads generation and remarketing
NEW OPPORTUNITIES
• Keep abreast of current and upcoming developments in social media, which FE CREDIT can exploit to gain first-mover advantage. Explore new technologies to create digital disruption
• Explore partnership opportunities with 3rd party social players with clear objective to deliver one or more of the key objectives: (a) Brand perception (b) Existing Customer Engagement and Product Usage (c) New Customer Acquisition
• Collaborate with product developers to optimize the platform’s technical solutions and data flows for new features and functionality that solves for innovative storytelling, engagement, and best user experience.
PEOPLE DEVELOPMENT
• To structure team activities for the effective delivery of plans and performance targets
• To lead and empower team through performance reviews and change management
• To practice company values for continuous improvement in team management
• To demonstrate brand values in everyday life at work
• Contribute to developing a comprehensive Digital Marketing plan covering owned, social and mobile channels
• Continuously spot opportunities to drive positive customer NPS using owned and social media
• Research competition, investigate benchmarks and provide suggestions for improvement
• Partner closely with key Marketing stakeholders (Product Marketing, Marketing Analytics, Research, etc.) to build marketing plans; and provide updates on initiatives/KPIs
CUSTOMER ACQUISITION, ENGAGEMENT AND PERFORMANCE OPTIMISATION
• Create and run repeatable digital retail campaigns across owned and social channels
• Develop customer acquisition plans and campaigns that encompass competitive assessment, testing strategy, creative positioning, and leverage emerging channels to deliver against business goals & outcomes
• Contribute to creating Content Marketing Strategies on social channels
• Explore Gamification to engage and excite customers, and gain followership (“soft marketing”)
• Performance - Leverage web analytics tools to understand fall-out points throughout the ads-to-leads-to-conversion funnel and develop initiatives to increase conversions; Implement and measure campaigns to maximize channel performance
• Content Marketing Assets Creation - Develop and continuously refresh a Content Library of engaging customer materials, in the form of static and animated infographics, videos, interactive capabilities, clips, expert articles/educational content etc., with the end objective of attracting customers to choose FE CREDIT
• Ruthlessly prioritize initiatives and chase stakeholders to ensure high impact delivery
WEBSITE TRAFFIC AND LEADS GENERATION
• Take primary responsibility for driving FE CREDIT website content and quality. Relentlessly pursue stakeholders to continuously create better customer engagement
• Manage and improve online content, SEO and Google Analytics data for further analysis
• Take ownership of website traffic analysis and management, leads generation and remarketing
NEW OPPORTUNITIES
• Keep abreast of current and upcoming developments in social media, which FE CREDIT can exploit to gain first-mover advantage. Explore new technologies to create digital disruption
• Explore partnership opportunities with 3rd party social players with clear objective to deliver one or more of the key objectives: (a) Brand perception (b) Existing Customer Engagement and Product Usage (c) New Customer Acquisition
• Collaborate with product developers to optimize the platform’s technical solutions and data flows for new features and functionality that solves for innovative storytelling, engagement, and best user experience.
PEOPLE DEVELOPMENT
• To structure team activities for the effective delivery of plans and performance targets
• To lead and empower team through performance reviews and change management
• To practice company values for continuous improvement in team management
• To demonstrate brand values in everyday life at work
Yêu cầu ứng viên
• Graduated from university specialized in finance / banking
• Min.6 years of working experience in banking and financial service in consumer digital marketing
• Strong expertise in consumer digital marketing with track record of building a brand online
• Demonstrable experience in designing and implementing successful digital marketing campaigns
• Experience in building & leveraging online alliance partnerships is a definite advantage
• Language requirements: Vietnamese – native, English – advanced
• Advanced skills in Microsoft Office applications
• Leadership skills to collaborate with diversely-skilled teams to achieve business outcomes
• Entrepreneurial with very strong drive to succeed, commitment & results orientation
• Creative thinker & relentless executor with attention to detail
• Extremely well organized, practical & innately curious with ability to focus & deliver high quality of works within tight time frames
• Strong understanding of how all current digital marketing channels function
• Min.6 years of working experience in banking and financial service in consumer digital marketing
• Strong expertise in consumer digital marketing with track record of building a brand online
• Demonstrable experience in designing and implementing successful digital marketing campaigns
• Experience in building & leveraging online alliance partnerships is a definite advantage
• Language requirements: Vietnamese – native, English – advanced
• Advanced skills in Microsoft Office applications
• Leadership skills to collaborate with diversely-skilled teams to achieve business outcomes
• Entrepreneurial with very strong drive to succeed, commitment & results orientation
• Creative thinker & relentless executor with attention to detail
• Extremely well organized, practical & innately curious with ability to focus & deliver high quality of works within tight time frames
• Strong understanding of how all current digital marketing channels function
Quyền lợi được hưởng
- 13th month salary
- health check
- KPI Bonus 3 - 7 months salary
- health check
- KPI Bonus 3 - 7 months salary
Cách thức ứng tuyển
Hồ sơ theo yêu cầu của nhà tuyển dụng khi liên hệ trực tiếp
Giới thiệu về công ty
FE Credit
REE Tower, 9 Doan Van Bo, District 4, Ho Chi Minh City
Người liên hệ: Ms. Hằng
REE Tower, 9 Doan Van Bo, District 4, Ho Chi Minh City
Người liên hệ: Ms. Hằng
We were founded as Consumer Finance Division of Vietnam Prosperity Joint-Stock Commercial Bank (VPBank). In 2015, we successfully transferred to an independent company with the Brand FE CREDIT. Since then, we continuously have been enlarging and taking the leadership of consumer finance market in Vietnam. Our success is built on ...Chi tiết
We were founded as Consumer Finance Division of Vietnam Prosperity Joint-Stock Commercial Bank (VPBank). In 2015, we successfully transferred to an independent company with the Brand FE CREDIT. Since then, we continuously have been enlarging and taking the leadership of consumer finance market in Vietnam. Our success is built on serving the best sake of our customers; we are keen on designing new products with add-on values to customers with our philosophy of Fast and Easy. We have long nourished the determination to professionalise our operations. We embrace a strong organisational culture with a shared aspiration and values which allows us to act as a united and focused company. FOCUS – UNITY – SIMPLICITY – OWNERSHIP See yourselves in a new light In essence of joining our company, you will be given the scope to seize every opportunity and helped to acquire specific competencies you’ll need to succeed either you wish to go wide or go deep. Our company prides ourselves on our underpinned principle of nurturing people in not only HR policies but also in our culture. We value innovations and we need people to work on initiatives and carry on our business vision of operating excellence and market leadership. Alongside with these, we believe our staff members deserve a good working condition, so that in addition to social health insurance you will be accessible to health and accident insurance and will be eligible to join in team building every year. We also value your efforts; for this reason, we give you both financial and non-financial rewards such as: KPI bonus, Best Initiatives, Best performer or Best manager of the year, etc. COMPANY'S BENEFITS Financial support: - Probation with full salary - Lunch allowance - Wedding support - Family funeral support - 13th month salary + KPIs bonus - Performance rewards and awards Insurance: - Accident insurance - Health insurance Events and activities: - Christmas - Year End party - Team Building - Family Day - Sport Day Ẩn chi tiết
Bạn đang xem tin việc làm Unit Head of Owned & Social Channels Marketing - Customer Engagement trong ngành được tuyển dụng tại bởi FE Credit. FE Credit đang cần tuyển 0 người nhân sự với hình thức làm việc: Toàn thời gian cố định. Yêu cầu kinh nghiệm Không yêu cầu. Website tìm việc làm timviec24h.vn cập nhật tin Unit Head of Owned & Social Channels Marketing - Customer Engagement cách đây lúc 24/10/2019 00:00:00. Người tìm việc lưu ý không nên đặt tiền cọc khi xin việc . Chúng tôi luôn cố gắng đưa tin tức tuyển dụng nhanh và chính xác nhất cho bạn.
FE Credit
Địa chỉ: REE Tower, 9 Doan Van Bo, District 4, Ho Chi Minh City
Quy mô: Hơn 10000 nhân viên
Việc làm tương tự
Unit Head of Owned & Social Channels Marketing - Customer Engagement
Mức lương: Thỏa thuận | Hạn nộp hồ sơ: Đã hết hạn nộp hồ sơ