Traditional Off Trade Manager

•Builds an annual activation plan that reflects the channel strategy and leverage key channel customer and consumer drivers


•Translate brand marketing plans and platforms into channels’ activities


•Prepare full launch plan for new product introduction specific for off-trade channel, in alignment with brand and sales teams, across different segments (premium, affordable premium, mainstream and cider)


•Develop, as well as accelerate current brand activations in newly acquired outlets among Northern provinces


•Have robust understanding of the shopper in the traditional trade and bring that perspective to marketing and sales teams as well as inject into traditional trade activities and promotions


•Manage channel budget to ensure most effective and impactful spent, including allocation of budget to sales regions and provinces, recommend of optimal number of outlets to participate in the programme


•Brief the directions/concepts/activities to third party agencies, supervise the development and implementation


•Cooperate with regional trade marketing team to ensure alignment on mechanics as well as smooth implementation of the trade marketing programmes


•Design (in conjunction with Marketing) POS items required for trade marketing activations


•Ensure alignment with other departments: Purchasing, Finance, Revenue Management etc.


•Evaluate the efficiencies of the trade marketing programmes by analyzing sales performance, using internal and external data

•University degree in Business Administration, Economics, Marketing

•At least 5-year working experience in the relevant field in beverage industry or FMCG, including (but not exhaustive to):

•Brand Strategies

•Shoppers understanding

•Route to Market and Customer Understanding

•Channels Segmentations

•Decision maker

•Good communication, negotiation and presentation skills

•Creative thinking, open-minded and enthusiasm

•Analytical thinking and problem-solving skill

•Conversation with spoken and written English and PC such as all Microsoft Office

- 13th salary + 4-5 months of bonus
- 18 days of annual leave/ year
- 700.000 VND/ month

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