Trade Marketing Executive - Promotion Planning (Pharma Division - HCM)

1. Key objective and overview:

To play a key role in achieving company sales target & category growth through developing & implementing BTL strategies within brands guidelines as well as customers' & shoppers' expectations.

2. Requirements:

This position requires strong computer skills, attention to detail, positive attitude, and ability to work in a team environment.

Strong analytical skills and ability to convert findings delivered thru analysis into action plan and

Strong time management skills while working under tight timelines.

3. Duties and Responsibilities:

Launch and relaunch Support:
- Plan in coordination with Marketing and Sales the support for all new launches and relaunches.
- Conduct periodically trade visit to assess new launches implantation in key markets.
- Assess launch success & prepare closing report for major launches or relaunches.

Yearly Promotions Planning / Management:
- Ability to manage broadly the 4Ps: Product – Promotion – Place – Price
- Develop yearly promotional plan on brand level in line with brand guidelines, Sales feedback as well as shoppers' insights.
-Develop trade plan for active customers or penetrate new customers, build and develop loyalty and partnership program.
- Align Trade Marketing and Brand Managers & take into account respective feedback & suggestions.
- Present to Trade Director, Trade Marketing Manager and Sales Manager proposed quarterly and monthly promotional plan for approval.
- Align finance on promotional cost by promotion & all related charges.
- Produce & ship promotional packaging to all branches within agreed timelines.
- Manage Trade Marketing budget efficiently & ensure cost policies are applied having in mind optimization between quality & price.

Promotions Evaluation:
- Pre & post promotions evaluation through: estimated ROI, Active OL, package volume, IMS figures…
- Work closely with Finance to validate all promotions for future planning and efficient achievements

Bachelor’s Degree from an accredited college or university

Previous experience preferred

A friendly professional demeanor and ability to excel in a team oriented environment

Strong proficiency with Microsoft Office suite especially Excel

Strong analytical and detail-oriented aptitude; a high degree of accuracy is required Excellent communication and organizational skills

Ability to manage time effectively, set priorities and meet deadlines

Ability to learn and adapt to change Desire/ability

- 13 month salary
- Training
- Laptop

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