Trade Marketing Executive (Merries)

*Purpose:
- Take responsibility to achieve Sales & Budget
- Develop and execute POP Plan: Assortment/ Distribution, Display, Price, Promotion
- Coordinate cross functions MK, Sales & Supply chain to ensure Product Supply, Quotation & Plan implementation smoothly
- Well manage whole plan to ensure the trade expense and profit target

*Area of Responsibility:
1. Master plan:
- Study internal and market data, align with Brand strategy to develop Master Plan flow
- Coordinate with Sales team to ensure Master Plan align with Customer strategy and can achieve Sales BGT
- Responsible to propose and monitor the Promotion Master Plan whole year of the category
- Ensure the cost of all promotions align with the Expense BGT
- Review, consider to revise the Master plan when needed

2. Marketing campaign:
- Coordinate with Sales team to ensure the appropriate Sales Forecast, prepare all the sales
- tools support sales to sell campaign products
- Prepare all the sales tools support sales to sell campaign products
- Ensure stock, promotion setting in the system before sell in date
- Monitor the progress in data and genba to have the countermeasure in appropriate time

3. Trade promotion:
- Monitor to ensure Trade promotion align with the Master Plan
- Monitor data and Genba to ensure the application and the result

4. Strategy Development & Business Planning
- Participate in the development of Channel and POP strategy & annual SnB CBP.
- Responsible to develop channel annual master plan, customer collaboration plan.
- Responsible to develop sales forecast, expense forecast , Merries club Tgt, promotion activity target, POSM/display tgt.

5. Sales Operation Management
- Participate in the presentation of SnB CBP and reviews.
- Drive the National Account Merries team in delivering monthly POP plan.
- Responsible in the preparation and presentation of monthly POP & cusstomer collaboration activity performance report.
- Participate in the preparation & providing sales tools for NA Merries team
- Responsible for all trade communication and information exchange with SnB - TMK, logistics, finance

6. Sales Monitoring and Evaluation & Financial Management
- Conduct in-store monitoring of POP activities implementation.
- Responsible in managing sales target achievement and POP activity target achievement.
- Responsible in the evaluation of promotional activities
- Responsible in the management of Trade expense and Sales contribution Profit.

7. POSM:
- Study, coordinate with Sales team, MK and Factory to develop, pilot and deploy in the market,
- Ensure the cost of Production and Display fee align with the BGT
- Monitor the progress to ensure the progress of sell in plan
- Monitor in data and genba to check the effectiveness and have countermeasure ontime
- Create Display guideline for Sales to apply in the market
- Check, update the price to do Price list for Sales team

8. Report & Meeting:
- Report monthly about Market, Sales result, Distribution, Display, Promotion, POSM and
- Market information (Display tool, Discontinue, New launching if have)
- Report any issue if happen ASAP
- Participate in Selling program meeting, Sales&Mkt meeting and Company Announcement meetings
- Participate in monthly Kao-SnB meeting, SnB RSM meeting, SnB ASM Meeting

9. Others:
- Create, update Product Knowledge
- Support training Product knowledge for Sales team
- Support to conduct Event for Sales Briefing when launching
- Create, support to create the effetive process for smooth operation

*Minimum requirements
- Education: University degree (prefer Business or Marketing)
- Working experience: At least 2 years stretching experience in the FMCG sector, baby product is priority, Similar position experience is preferable .
- Budget management experience.

- Ability:
+Fluency standard of written and spoken English
+Good project management skills.
+Excellent presentation skills.
+Used to interpreting data and driving value adding insights.
+Good and effective communication and negotiation skills, leadership.
+The ability and ambition to progress your career rapidly.
+Organized and determined persistent person.
+Able to promote cross functional effectiveness.

- Business understanding:
+Good knowledge of Markets.
+Good knowledge about channel development

- In accordance with company policy

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