Trade Marketing Executive

Job Summary:
Channel activation/ Demand creation activities implementation that inspires and excites our customers.
Responsibilities include, but are not limited to areas of Sponsorship, Activation (Brand activation in outlet/ channel, but NOT including thematic campaigns/ launches, B2B/ Sales KOL dinners, brand community dinners/ tastings)

AREAS OF RESPONSIBILITY
1. Channel activation/ Demand creation activation:
- Based on the channel strategy, commercial planning, and assigned budget (from Trade Channel leader), leverage brand target audience/ channel insights to amplify brand message to ensure excellence on the Brand activation and Category demand creation at outlet level (promotion activities in commercial calendar grid for partners/ customers) with the purpose of driving sales and brand awareness
- Drive Point-Of-Sale effectiveness targets and deliver a strong ROI % on all spend
- NOT including thematic campaigns/ launches, B2B/ Sales KOL dinners (except Tet), brand community dinners/ tastings)

2. Sponsorship/ Partnership:
- Responsible for the negotiation, on-site management and follow up of sponsored events
- Demonstrate professionalism and act as the face of the brand always

3. Business Information & Intelligence:
- Working closely with Trade Channel Leader to monitor various budgets and manage actual spend against the approved field marketing budget in order to keep expenses in-line with plan.

4. Budgeting & Control:
- Working closely with Trade Channel Leader to monitor various budgets and manage actual spend against the approved field marketing budget in order to keep expenses in-line with plan

5. Animation & Visibility:
- Lead strategy development of visual merchandising (alignment with brand guidelines); allocate visibility budgets by brands, channels and regions; develop seasonal schemes and promotion activities/ activations, be perceived as a legitimate “adviser” by the trade to engage outlets with consumers and provide added value to customers through PR business solutions, to develop consumption of loyal target consumers and ensure attraction of new consumers.

Further information is discussed in the interview.

- Competitive salary according to personal experience and ability
- Insurance for employees
- Dynamic and fast growing company

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