Social Media Marketing Specialist

Job Brief
We are looking for a driven Social Media Specialist for Korean cosmetics to attract and interact with targeted virtual
communities and networks users.

Job Description
Deliberate planning, strategy and goal setting
Development of brand awareness and online reputation
Content management (including website)
SEO (search engine optimization) and generation of inbound traffic
Cultivation of leads and sales
Reputation management

Job Duties and Responsibility
Creates marketing and social media campaigns and strategies, including budget planning, content ideas , and implementation schedules
Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management
Provides training and guidance to social media and marketing team members on social media implementation best practices and strategies
Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
Reports progress to senior marketing management
Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
Researches and monitors activity of company competitors
Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages
Build and execute social media strategy through competitive research, platform determination,bench marking, messaging and audience identification
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds
meaningful connections and encourages community members to take action
Set up and optimize company pages within each platform to increase the visibility of company’s social content
Moderate all user-generated content in line with the moderation policy for each community
Create editorial calendars and syndication schedules
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate action.

Proven working experience in social media marketing or as a digital media specialist
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
Demonstrable social networking experience and social analytics tools knowledge
Adequate knowledge of web design, web development, CRO and SEO
Knowledge of online marketing and good understanding of major marketing channels
Positive attitude, detail and customer oriented  with good multitasking and organisational ability
Fluency in English, Korean is a plus
BS in Communications, Marketing, Business, New Media or Public Relations

- Competitive salary

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