Senior SEO Specialist

1. IDP Education Overview and Context
IDP is a global leader in international education services. We’ve been operating for close to 50 years, creating a huge network of opportunity with offices in over 30 countries and a number of separate business lines offering specialised services to our many customers.
While we will give you more information about each of our business lines shortly, in brief we:
• help international students study in English speaking countries. Our success comes from connecting students with the right course in the right institution and the right country;
• are a proud co-owner of IELTS, the world’s most popular high-stakes English language test that helps people to achieve their study and migration aspirations;
• operate 11 English language teaching campuses across South East Asia; and
• acquired the Hotcourses Group in 2017, a leading course search database and student engagement company.
As a sector leader, IDP delivers several professional development initiatives including the Australian International Education Conference (AIEC) and the popular English language teaching conference, CamTESOL.
Most importantly our purpose is to help people as they strive to achieve their lifelong learning and career aspirations.

Business Structure
IDP’s global team is led by Andrew Barkla, Chief Executive Officer and Managing Director.
The Global Leadership Team comprises our Chief Strategy Officer, Chief Financial Officer, Chief Operating Officer, Head of People Experience, Director of Corporate Development, CEO of Hotcourses and five Regional Directors.
Each Regional Director is responsible for managing the complete operations of their region.
All roles within IDP have a sharp focus on delivering outstanding service to our students, candidates, clients and partners.

 
Our business lines
Student Placement
IDP is a world leader in assisting international students find the right overseas study option for them, with a global network spanning 100 offices across 30 countries.
Our team of experienced and dedicated counsellors are experts at providing trusted advice to students and their families at every step of the international education journey.
Close to 9 in 10 students placed by IDP recommend our services to their family and friends.

IELTS
The International English Language Testing System (IELTS) is designed to assess the language ability of people who need to study or work where English is the language of communication.
It covers the four language skills – listening, reading, writing and speaking.
IELTS results are trusted by more than 10,000 organisations around the world, including universities, governments and employers.
IELTS is jointly owned by the British Council, IDP and Cambridge Assessment English.

English Language Teaching
IDP has been a leading provider of English language teaching (ELT) in South East Asia since 1988.
Our 11 campuses across Cambodia, Thailand and Vietnam deliver English programs ranging from short IELTS preparation courses through to extensive Business English programs.
IDP is also committed to helping build the capacity of educators in the region by hosting CamTESOL - a leading English language conference hosted annually in Cambodia.

The Hotcourses Group
IDP acquired The Hotcourses Group in January 2017. Specialising in engaging with students online, Hotcourses produces some of the world’s most popular education search websites.
Hotcourses also provides unique online tools to connect students with universities and colleges around the world.
Hotcourses operates across three main business segments – domestic education (UK), international education and continuing education.

Our People
IDP’s ongoing success comes from our highly committed and caring employees around the globe.
We work collaboratively, as together we have the power to generate outstanding outcomes for our customers. It’s the diverse talent, expertise and passion of our people around that makes IDP unique.
We strive to provide a working environment where people are encouraged to excel, be agile and creative, seek new ways to solve problems, take initiative, generate opportunities and be accountable for their actions.
At the core of it all we know that dynamic, inclusive workplaces that encourage and celebrate cultural differences and views; and provide opportunities for personal, professional and career development results in satisfied people who enjoy their time with IDP. We respect diversity in our people: their ideas, work styles and perspectives.
We also offer flexibility to ensure employees enjoy a satisfying balance of work and personal life.

2. Company’s Vision
IDP’s vision is to build a global platform and connected community to guide international students along their journey to achieve their lifelong learning and career aspirations.

3. Company’s Values
Our brand values have been developed through comprehensive research and align with our customer’s expectations.
Our commitment to these values enables our teams to have an impact on the outstanding service we deliver.
Integrity
We will continually strive to earn the trust of our customers, colleagues, clients and business partners by upholding the highest levels of personal integrity and providing a working environment built on respect, openness and transparency of communication.
Quality
We will provide the highest level of quality in the advice and counselling we offer, with our priority always being the best outcomes for our customers in each of our businesses.
Expertise
Our expertise in our field will enable us to provide detailed current information. We pride ourselves on being knowledgeable and continually learning to ensure we are constantly evolving our services to meet the demands of our customers.
Caring
We recognise that each customer is an individual, so we will listen and act with humility and empathy to tailor a solution that delivers the best possible outcome.
Community
We recognise that IDP operates within both local and global education communities. We strive to ensure that our operations contribute to enhancing the quality of life in those communities.
Code of Conduct
Our Code of Business Conduct sets out the principles to guide all employees in how we conduct business on behalf of IDP and expectations of our professional behaviour. The Code applies to everyone who conducts business on behalf of IDP.

POSITION TITLE: Senior SEO Specialist (SEA)
LOCATION: Southeast Asia, based in Vietnam
REPORTS TO: Regional Digital Marketing Manager - SEA
BUSINESS UNIT: Regional Digital Marketing
DATE: January 2020


POSITION PURPOSE
The Senior SEO Specialist (SEA) role is responsible for developing and implementing the organic search strategy in each business within the region. As well as developing the global site structure and strategy you’ll lead best practice across all the local country teams, supporting and helping optimise their own regional tactics and ideas.

Key Performance Area Key Responsibility
Strategy, Planning and Delivery • Create the technical SEO and organic growth strategy that works across the designated countries.
• Drive the markets’ growth strategy in keyword rankings, backlinking, organic enquiries by leveraging the markets’ capabilities and identifying gaps to resolve.
• Co-ordinate with development teams, marketing teams to deliver the region’s strategy
Technical SEO Analysis and Remediation • Ensure crawlable, healthy websites that rank high in key search engines for multiple keywords
• Conduct audits to gauge the SEO health of the region’s websites from indexation, rankings, crawl rate, site speed and availability
• Determine and deliver actions required based on audit outcomes to yourself, developers and marketing teams to address
• Collect and disseminate web metrics to demonstrate status and progress
On Page Optimization • Utilise the latest techniques to ensure high ranking across pages including:
o Website architecture & internal linking optimization
o Identify duplicate content issues
o URL optimization
o Meta & Heading tags management
o Page speed & image optimization
o Use of H1, H2, canonical, no-follow tags
o Improve image & video search optimisation
o Manage sitemaps & robots.txt
o Resolve mobile usability issue
o Improve page load speed on mobile device
o AMP (accelerated mobile pages) implementation
o Structured data / rich & featured snippets implementation
o Language & location tags
Off Page & Content Marketing • Collaborate with marketing teams to create a winning link building and partnership strategy
• Sharing best practices with country teams for link building opportunities
• Put in place best practices of Google local business listings
• Sharing backlink audit reports
• Use of Google Disavow tool
Collaboration • Regularly meet with country teams to discuss results and push forward best practice
• Work with the IDP SEO Community and contribute experience and lessons learned
• Leverage successful SEO ideas / initiatives from across country and share that within the IDP SEO Community
• Act as one POC for all country SEO requirements
• Collation of all on-page optimisation ideas from countries teams
• Contribute to building a positive work environment within the team based on a shared commitment to IDP’s values and quality
Financial Management • Manage budget and resource allocations effectively to deliver business priorities
• Exercise appropriate stewardship over IDP assets and intellectual property
• Expenditure is in line with agreed budget and business priorities
General • Undertake any other lawful duties as reasonably directed by management

RELATIONSHIPS

Internal External
 Colleagues
 Global SEO Head
 Regional Marketing Teams
 Regional / In Country SEO representative / teams
 In Country Marketing teams
 Web Development teams  Third Party Vendors, Agencies and partners

 
PERSON SPECIFICATION

Essential requirements (skills, knowledge experience & qualification(s)):
 Educated to Graduation level or equivalent
 Minimum 7 years of experience in organic search space, local business optimisation, search engine ranking factors and on-page and off-page optimisation
 Strong understanding of keyword research, technical SEO, responsive site (mobile)
 Good knowledge of HTML, CSS, XHTML, CMS (Content Management System), site architecture an advantage
 Reporting & tracking SEO performance on regular basis
 Must have good understanding of Google Keyword Planner, Google search console, Google Trends, Google Analytics & SEO tools
 Ability & willingness to learn new skills as essential in the fast-paced SEO space
 Able to read, analyse and interpret information effectively and use & apply findings to deliver better SEO outcomes (growth in organic traffic and enquiries) moving forward
 Basic IT Skills - MS office
 Knowledge of MS office (excel, PowerPoint) to populate different SEO related reports
 Good verbal and written communication skills
Desirable requirements:  Experience in working in dynamic global environment
 Experience in the education or travel industries
 Great fluency in English and Vietnamese is compulsory. Additional proficiency in any Southeast Asian country language would be a plus

1. Candidate should be working on Backlinking outreach activities
2. Should have experience in content writing
3. Should be proficient in speaking and writing viet

- 13th month payment, Bonus Annually
- 15 days annual leave and 10 days of sick leaves
- English Training scholarship for staff and family at ACET. Staff development & training abroad.

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