Senior Marketing Specialist, E-Payment/digital Products

● Develop overall marketing strategy and detailed action plans to build up and meet target GMV (gross merchandise volume) and acquire new users for Digital Product category
(Notes: Digital Products are products/services designed to meet all online payment needs with instant delivery, including: Tourism and Transportation (flight ticket booking; hotel booking; tour & activities; bus tickets…); Telecommunication (online mobile top-up and scratch cards); Entertainment (movie ticket, game cards…) Bill payment (electricity, water, Internet, cable TV...); Personal finance, Insurance...
● Decide pricing scheme, create promotional campaigns, initiate partnership deals and other necessary measures to push GMV, increase new user acquisition; Supervise the execution of these activities to ensure well-organized timeline and closely track performance.
● Design loyalty programs and develop CRM strategies to ensure high customer retention rate.
● Allocate and monitor budget to ensure efficient use of marketing budget.
● Coordinate efforts across teams to finalize media communication/branding plans for traffic and user awareness.
● Deep dive into data and conduct necessary research to understand market trends, user behaviors and user insights.
● Suggest UI/UX improvements and new features to enhance customer experience.

● University Degree in Marketing, Business Administration, Sales or equivalent
● Preferably more than 3 years of proven career track in Marketing/Category Management/Business Development in the E-wallet/E-commerce/Online Travel Agency/Online Transportation industry & have connections/relationships within these industries.
● Excellent negotiation, persuasion, communication and interpersonal skills
● Logical thinking and analytical skills
● Project management skills
● Highly energetic and self-motivated

- 18 ngày phép trong năm
- 2 chuyến du lịch trong năm

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