Senior Marketing Executive

Role Purpose
The purpose of this role is to ensure that the appearance and integrity of brands from Lam Soon among the market. This role can develop and deploy the plan with multi-channel brand initiatives under supervision of company strategy. This role will mainly support team to handle media and digital initiatives to ensure brand communication as well as other related MKT activities.

Duties & Responsibilities
Report and administrative (20%)
• Achieve the brand target for the responsible categories
• Support brand manager to fulfill the report requirement from head office and other regions
• Be a master in presentation and excel which can help line manager to present & create dashboard/ PowerPoint/ graphs and charts, etc
Brand management (30%)
• Prepare marketing tactics proposals / plans that to gear towards end users for each key product within portfolio, in line with strategy and targets and within provided budget
• Involve key stakeholders for product at each stage of campaign and evaluate the results once it’s completed
• Maintain budgetary control on promotion & brand expenditure
• Play a key role to fulfill company events / brand activation to monitor the results from the beginning
Market research (20%)
• Assist BM to conduct market research (qualitative and quantitative) and competitor analysis
Media & Digital (30%)
• Self- manage and execute digital/ media marketing activities under brand’s requirement
• Assist BM to fulfill B2C website data in term of products, promotion, price, policies with provided guideline
• Proactive to generate additional sales at every turn in e-commerce and social media platform under BM supervision
• Self-manage content calendar to fulfill own-media channels content from time to time
• Support BM to monitor media investment and execution in order to meet brand/ media KPIs
• Any other duties assigned by the management from time to time.

Minimum Qualification & Experience
1. Diploma or Degree of Marketing/ Business/ Communication
2. At least 3-4-year experiences in above mentioned majors.
3. Background in FMCG, Retail, E-commerce or Agency

Requirements
• Creative thinking
• High attention to detail in fast paced environment
• Excellent sense of prioritization and time management
• Highly organized YET flexible
• Willing to take instructions BUT able to work independent after receiving instructions.
• Must have sense of art and design
Skills
• Language requirements: Vietnamese – native, English- confident level - written & spoken
• Creative and strategic thinker
• Clear communications skills, both written and verbal
• Digital marketing
• Media planning

- Social insurance, health insurance, unemployment insurance according to Labor Laws
- Regular team building and social events

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