Senior Marketing Executive

*Position Overview:
Establish a full strategic marketing plan from brand/product/program concept.
Responsibilities:
1. Establish Marketing Strategy
- Plan, develop and direct marketing efforts for a particular brand or product
- Create strategies to take advantage of market opportunities
- Assist integration of campaigns with brand consistency
- Manage and coordinate all marketing, advertising and promotional activities
- Develop brand standards and usage guidelines

2. Execute and Manage Marketing Strategy
- Conceptualize strategic initiatives and implement details of a campaign
- Execute strategies with cross-functional teams
- Manage the productivity of the marketing plans and projects

3. Manage Brand Assets
- Supervise brand content
- Manage access to brand assets

4. Coordinate and build strong working relations with various internal/external support departments
- Manage external marketing partners such as advertising agencies, digital marketing firms and production companies
- Work closely with departments such as manufacturing and R&D to consult on package and product as it relates to branding
- Provide product marketing and competitive analysis training to the sales force
- New product release / Renewal / AD (Renewal plan) share / Exclusive product Idea share / VOC (Product Idea Share) with HQ
- Global TM / SCM (PO) : Revewing and tracking salese figures and check stock level

5. Conduct Market Research
- Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research
- Conduct market research to determine market requirements for existing and future products

6. Product Management
- Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products
- Responsible for managing a portfolio of products, as well as defining the positioning strategies for those markets/products

7. Budget Management
- Determine and manage the marketing budget and deliver marketing activity with agreed budget

' - Ability to understand market trends, financial data and customer needs and assess competitive intelligence data
- Strong result-orientation and ability to execute and measure programs and campaigns
- Ability to work well on various teams and act as team leader when appropriate
- Ability to put together and execute marketing plan based on marketing concepts
- Proficiency in English
- Excellent presentation skill
- High level of numerical reasoning/analytical skills

*Major:
- Business Administration
- Proficient in MS Office (Word, Excel, PowerPoint)
- Marketing experience in FMCG(Fast-moving consumer goods) industry is preferred
- A Bacherlor’s degree
- English communication is favorable

- 13th month payment, annual performance bonus
- Training and up-skill opportunities, health care insurance, professional, dynamic working environmen
- Attractive pay, meal & telephone allowances

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