Senior Marketing Executive - Hanoi

The Role:
We are looking for a results-oriented, collaborative, communicative, and passionate marketing person to join EF’s study abroad business and help take our brand presence and overall business to a new level in Hanoi. Motivated to work in a challenging, fast paced environment and grow with a strong team committed to excellence and quality at all levels.
The role will focus on EF study abroad program market strategic implementation and ongoing business growth by leverage online platform, offline activities, internal resources and external partners to achieve the mission of opening the world through education. This position will report to the Country Manager and Regional Manager.

Responsibilities:
• Promote EF Vietnam brand and products through a host of online and offline media channels
• Maintain the presence of EF Vietnam on social media platforms (Facebook & Instagram)
• Maintain the accuracy and updates on EF website, product sites and SEO pages.
• Translate, localize and publish articles on EF Vietnam’s blog to drive more organic traffics to Blog and grow the Subscriber base.
• Manage and send monthly Electronic Direct Mail (EDM) in the form of newsletter to our database to promote products, special campaigns and offers, and requalify interests.
• Promote EF Vietnam’s events using Facebook ads, EDM, social media pages, other relevant channels.
• Work with Asia Marketing team to develop the plan and execute online marketing campaigns to attract more leads.
• Responsible for production of Academic marketing materials, multi-product materials, EF branding materials (sales letter, brochures, posters, flyers…).
• Provide a steady flow of sales leads through on and offline activities and measure the return on marketing program investments
• Plan and manage digital advertising campaigns across search engines, display advertising network and social media based on budget and goal.
• Monitor campaign performance closely in a daily basis, and identify trends and insights for optimizing investment and performance based on quantitative and qualitative analysis.
• Coordinate with local sales teams to develop effective product lifecycle promotion strategies in the North of Vietnam

Desired Skills and Experience
• Bachelor’s degree. Marketing background preferable
• Distinctive presentation and writing skills, in both Vietnamese and English
• A proven track record in marketing, with a minimum of 3 years‘ consumer marketing (online marketing experience is a must).
• Strong influencing and communication skills - able to drive an agenda and build consensus effectively and collaboratively with departmental, regional, and global partners
• Strong project management ability
• Personal passion for international education and travel and online marketing, and a strong desire to develop future career in an international platform

Additional Information
EF is an equal opportunities employer. EF offers competitive salaries and a multicultural working environment. If you are motivated by the prospect of an international career with a dynamic and forward-thinking company, we want to hear from you. Please send us your CV and cover letter via VietnamWorks.

- Bonus by individual ability and company’s performance
- Dynamic team with great support at a world leading education organisation
- The opportunity to have a long-term career

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