Senior Manager, Marketing Communications ( Head of Marketing and Communications)

BUV is the first and only international university in Vietnam to award 100% British Degrees, offering an exceptional study environment with a faculty exclusively from overseas. Personalised coaching and mentoring at BUV provides students with unmatched advantages for their academic and personal development.

BUV has been highlighted as a success story of cooperation in higher education between Vietnam and The United Kingdom’s governments. For the fourth year running, BUV has won the Golden Dragon Award and Excellent Brand Award for our strong contributions to university education in Vietnam, presented by the Vietnam Economic Times. With a total investment of 70 million USD, BUV Ecopark Campus is the first UK-standard university environment in the country, hosting 7,000 Vietnamese and international students. For more details, please visit our website at: buv.edu.vn

Due to the expansion of the British University Vietnam, we are recruiting:

Job title:                            Senior Marketing Manager

Report to:                           Chief Operation Officer

Work location:                   Ecopark township

Job Objective:

Responsible for planning, development and implementation of all of the business marketing strategies, marketing communications, and public relations activities, both external and internal. Provide strategic leadership to a diverse marketing team to work to achieve business strategic priorities.

Key responsibilities:

1. Marketing Management

Contribute to university’s sales target by developing and implementing marketing strategies and marketing campaigns/ programmes for each product.
Provide short and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
Maintain research database by identifying and assembling marketing information.
Provide feedback into product development and service offers; participates in the development of product and service offers; collaborate to create, launch and track performance of product and service offerings in our markets.
Ensure that brand guidelines are adhered to in all marketing activities across the company.
Achieve the Marketing Enquiries and enrolment target
Ability to work in a leadership team with Sales Manager for the overall Marketing and Sales objectives.

2. PR & Event Management

Develop media relations strategy, seeking high-level placements in print, broadcast and online media
Coordinate all public relations activities
Leverage existing media relationships and cultivate new contacts within business and industry media
Manage media inquiries and interview requests
Create content for press releases, by-line articles and keynote presentations
Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
Coordinates and execute flawless events through managing all aspects of event coordination including: budgeting, event and program messaging, materials creation, signage/giveaways, contract negotiation, vendor relations, site selection, accommodations, participant registration, agenda scheduling, staffing, on-site production, F&B, and logistics.
Negotiate contracts vendors to meet business needs and manage costs.
Collaborate with Sales Manager to follow up on leads from each event and track ongoing marketing priorities.

3. Others

Achieve financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
Lead and maintain a talented marketing team by orienting, training, planning, monitoring, and appraising job results.
Prepare periodic agreed reports for Management in a timely manner.
Undertake any other assignments as delegated by Line manager and/or the Vice Chancellor and President

Job Requirements:

Qualified personnel to be based in Hanoi, Vietnam
Graduate in Business Management / Marketing / Public Relations or business related degree preferably from an internationally reputable university
At least four (4) years of management experience in Marketing and Communications areas in an international working environment (in a foreign multinational company in Vietnam or overseas)
Proven copy writing experience for PR articles, direct mail, email, web and events
Intensive experience in Internet Marketing is desired.
Experience working in a flexible and changeable environment
Familiarity and skill with the tools of the trade in marketing including PR, written communication, website development, market research, content creation, Microsoft software suite of products, visual communication software products, and creative services. Desirable – Adobe creative suite
Experience managing external PR and communication consulting firms and contractors.
Experience in the local Vietnamese marketplace is a plus.
Fluent in English with outstanding copywriting skills
COMPETENCIES (BEHAVIORAL)

Strong effective communicator.

Highly developed, demonstrated teamwork skills.

Ability to delegate and coordinate the efforts of a team of diverse employees.



Demonstrated ability to increase productivity and continuously improve methods, approaches, and departmental contribution. Commitment to continuous learning.

Expert in Internet and social media strategy with a demonstrated track record.

Demonstrated effectiveness in holding conversations with customers, customer evangelism, and customer-focused marketing development and outreach.

Demonstrated ability to see the big picture and provide useful advice and input across the company.

Ability to lead in an environment of constant change.

Experience working in a flexible and changeable environment

Familiarity and skill with the tools of the trade in marketing including PR, written communication, website development, market research, content creation, Microsoft software suite of products, visual communication software products, and creative services.

Experience managing external PR and communication consulting firms and contractors.

Experience in the local Vietnamese marketplace is a plus.

Fluent in English with outstanding copywriting skills

- Competitive salary and bonus
- 24/7 Accident and Health Insurance
- Friendly working environment

Hồ sơ theo yêu cầu của nhà tuyển dụng khi liên hệ trực tiếp