Senior Digital Performance Marketing Specialist

● Manage a complex set of customer and agency relationships.
● Run Google Search, Google Display and Facebook campaigns for customers, and generate an ongoing report.
● Identify the relevant target audience for an existing brand through research and utilizing Facebook, Instagram and Google analytical tools.
● Identify incorrect technical integrations of Facebook Pixel for customers.
● Calculate the business value being delivered by the ongoing campaigns.
● Design split tests on Google Ads & Facebook Ads by using customer data and third-party tools.
● Conduct in-depth standard and custom ad effectiveness studies for Facebook & Google advertisers.
● Communicate complex research results to a general audience.
● Close collaboration with cross-functional partners such as the Account Managers,
Designers, and Sales team.

WHY YOU NEED TO JOIN US
● All the perks that comes along with working in a startup and we pay competitively
● Be part of a fast growing company that nurtures entrepreneurial nature, startup culture
and wants to unlock the best version of you
● Work with a diverse team of smart people who are also fun after work
● Collaborate with a multi-national team across APAC
● Opportunity to travel for better exposure across our operating markets

● Bachelor's degree in a related field (e.g., Marketing, Digital Marketing, Business
Management, Digital Media)
● Requires 3-5 years of working experience in Google Ads and Facebook Ads campaign management.
● Experience with benchmarking metrics such as Cost-per-Click (CPC), Cost-per-Install (CPI), Click-Through-Rate (CTR), Return on Ad Spend (ROAS).
● Deep understanding of digital marketing strategies, concepts and best practices.
● Ability to develop presentations with deep insights, technical content and recommendations to customers by analyzing online user behavior, conversion data and customer journey
● Good spoken and written in local language and English
● Intermediate knowledge of Microsoft Office applications (i.e., Word, Excel)
● A problem-solver in finding solutions to move customer numbers to a positive angle and able to think from the perspective of a user
Good To Have:
● Experience with major E-commerce platforms: Shopify, Magento, BigCommerce, PrestaShop
● Knowledge of digital marketing funnel and user journey is a plus
● Basic knowledge of web display languages (i.e., HTML, CSS, JavaScript)

- Opportunity to travel for better exposure across our operating markets
- Collaborate with a multi-national team across APAC
- Work with a diverse team of smart people who are also fun after work

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