Senior Brand Manager

* JOB PURPOSE
- The Senior Brand Manager is primarily responsible for leading innovations for Category in Vietnam by designing, implementing and monitoring new initiatives – including new launches, relaunches or growing recently launched initiatives.
- He/ She will also have responsibility of managing few continuing sub-brands as well.
- This position reports to the Marketing Manager and has 2 direct reports.

* JOB ACCOUNTABILITIES

- Business Objective Delivery
• Financial Targets - Delivery of the Budget and Target metrics of the assigned brand and GBA (e.g. Net Sales, Gross Margins, and Operating Profit).
• Market Share Targets – Determine and deliver market share targets for individual brands.
• Development Targets – Development of new concepts and products by clearing the agreed upon decision criteria

- Brand & Consumer Interface.
• Brand Operating Plan (BOP) – Lead development of sub brand BOPs and provide input to the category BOP. Lead the team to execute strategies and tactics based on approved resources.
• Brand Equity – Deliver Brand Equity targets in line with the BOP.
• Consumer Insights – Identify and execute the category learning plan to address consumer knowledge gaps, and provide inputs to the Sector Team on regional projects.
• Communication Strategy – Execute and review the local communication strategy to support the BOP, and provide inputs to the Sector Team for the regional communication strategy.
• Media Strategy, Planning and Execution – Develop and manage the execution of Brand media strategies with the Media Agency.
• Consumer Promotions – Develop and execute Consumer Promotion programs for each brand to achieve sales and equity KPIs.
• Communication Material Development - Develop and manage local communication materials to support advertising (ATL and BTL) campaigns with creative agencies. Provide category and/or brand inputs for regional led campaigns.
• Advertising & Consumer Promotion Budget - Manage the Advertising and Consumer Promotion Budget for assigned brands.
• Consumer Response - Review monthly consumer feedback data and take appropriate actions in a timely fashion.
• Launch Planning – Prepare plans for in market launch or relaunch in close collaboration with the local commercial team and also sector marketing and P&TD teams.

- Customer Interface
• Trade Promotion Planning - Provide input into the development of monthly trade promotion strategy for assigned GBA’s.
• Trade Promotion Budget Management - Monitor the use of Trade Promotion investment.
• Merchandising – Provide input into the design and execution of merchandising materials. Manage merchandising funds.
• Forecasting – Provide management oversight to deliver accurate sales forecasts and align customer and supply chain process/activities where applicable.

- Product.
• Product Development - Provide market-specific consumer insights as inputs to the Sector and/or country innovation plan. Provide management oversight for the launch of product innovations.
• SKU Portfolio Management - Develop recommendations for SKU line-up to address the local competitive environment, and work with the Sector Team to achieve optimum mix. Manage the number of SKUs to achieve SKU proliferation targets.
• Pricing Execution - Develop and execute price increase/decrease plans based on the pricing strategy and BOP.
• Packaging Development - Communicate local packaging requirements in terms of language, government regulations and labelling laws to the Sector Team. Lead the local execution of regional packaging and country led products.
• Quality - Communicate any quality issues to the P&TD and Sector Teams on a timely basis.

- Organization Development.
• Team Capability - Identify and make recommendations that optimise business processes and improve the Brand team marketing capability.
• Talent Management - Develop direct reports to their full potential through Performance Management, coaching, appropriate learning and assignments, goal setting and career development.

- A minimum of bachelor’s degree preferably in Business Management/Marketing, and from 5 years’ exposure to brand marketing in the FMCG industry with at least 2 years at similar roles
- Experience in a management position (i.e. handling a portfolio of brands or customers of magnitude) is preferred.
- He/she is should have good knowledge of brand development and consumer goods industry dynamics
- Proficiency in MS Office tools, Advisor of Nielsen and PC-based applications is also necessary.
- Fluently in English & Vietnamese communication.
- MBA qualified and has experience working in a MNC (desirable)

- Healthcare for individual and dependents
- Training programs both in-house and public
- Company outing trip and department team building

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