Senior Brand Manager- Innovation & Equity
Mức lương: Thỏa thuận
Đã hết hạn nộp hồ sơ - 112 lượt xem
Ngày cập nhật: 18/11/2019
Thông Tin Tuyển Dụng
Hình thức làm việc: Toàn thời gian
Chức vụ: Trưởng nhóm
Ngành nghề: Marketing/Quảng cáo, Thực phẩm/Đồ uống
Mô tả công việc
*** General Job Scope:
Development of SEA Biscuits Innovation & Equity plans that deliver to the SEA Biscuits Category Strategy through strong portfolio sufficiency and health, strong brand campaigns over the strategic plan horizon. This role is specifically to focus on VN as key market in SEA.
*** Main Responsibilities:
- Supports the development of SEA Biscuits 4-2-1 that delivers sufficiency for the regions growth ambitions . Alignment of 4-2-1 to Regional & Country Category Strategy.
- Delivery of strong portfolio sufficiency & health.
- Lead Regional & Local BIG BET Innovations from ideation through to execution throughout the Strategic Plan horizon, including in-year contract commitments. Razor sharp consumer identification & insight translation.Winning consumer, customer & MDLZ launch bundle.
- Successful execution IFOT aligned to cost, capacity, capability & complexity.
- I2M best in class project management including realistic & timely critical path management & conflict resolution.Delivery against NR, GP, GP%, A&C & Incrementality Targets.
- Delivery best-in-class IMC Campaigns. Delivery against brand health metrics (PEN, AWOP, brand equity.
- Lead Equity initiatives across NPD and Core brands. Develop clear creative brief. Work closely with agency partners (advertising, digital and other IMC work). Work closely with the markets to design world class impactful communications that deliver great results.
- Creates a Great Place To Work. Creates a strong E&I Team Culture. Creates a strong team culture with key cross-functional colleagues ( Equity, Insights, Country Marketing Teams, R&D, BD, Finance, PCDM)
Development of SEA Biscuits Innovation & Equity plans that deliver to the SEA Biscuits Category Strategy through strong portfolio sufficiency and health, strong brand campaigns over the strategic plan horizon. This role is specifically to focus on VN as key market in SEA.
*** Main Responsibilities:
- Supports the development of SEA Biscuits 4-2-1 that delivers sufficiency for the regions growth ambitions . Alignment of 4-2-1 to Regional & Country Category Strategy.
- Delivery of strong portfolio sufficiency & health.
- Lead Regional & Local BIG BET Innovations from ideation through to execution throughout the Strategic Plan horizon, including in-year contract commitments. Razor sharp consumer identification & insight translation.Winning consumer, customer & MDLZ launch bundle.
- Successful execution IFOT aligned to cost, capacity, capability & complexity.
- I2M best in class project management including realistic & timely critical path management & conflict resolution.Delivery against NR, GP, GP%, A&C & Incrementality Targets.
- Delivery best-in-class IMC Campaigns. Delivery against brand health metrics (PEN, AWOP, brand equity.
- Lead Equity initiatives across NPD and Core brands. Develop clear creative brief. Work closely with agency partners (advertising, digital and other IMC work). Work closely with the markets to design world class impactful communications that deliver great results.
- Creates a Great Place To Work. Creates a strong E&I Team Culture. Creates a strong team culture with key cross-functional colleagues ( Equity, Insights, Country Marketing Teams, R&D, BD, Finance, PCDM)
Yêu cầu ứng viên
- 5 - 7 years of experience in FMCG
- Proven success in white-space innovation management
- Proven success in handling large scale equity campaigns
- An advantage for candidate with relevant experience in product development and portfolio management
- Prefered someone who can deal with ambituity and is comfortable to work with unknown factors
- Leadership competencies: dealing with ambiguity, innovation management, learning on the fly, organizational agility, problem solving, planning.
- Functional competencies: brand communication, category marketing, drive for result, conflict management, process management, peer relationship.
- Proven success in white-space innovation management
- Proven success in handling large scale equity campaigns
- An advantage for candidate with relevant experience in product development and portfolio management
- Prefered someone who can deal with ambituity and is comfortable to work with unknown factors
- Leadership competencies: dealing with ambiguity, innovation management, learning on the fly, organizational agility, problem solving, planning.
- Functional competencies: brand communication, category marketing, drive for result, conflict management, process management, peer relationship.
Quyền lợi được hưởng
- 13th month salary and Performance bonus
- Health Care Insurance, family included
- 15 days off with full salary
- Health Care Insurance, family included
- 15 days off with full salary
Cách thức ứng tuyển
Hồ sơ theo yêu cầu của nhà tuyển dụng khi liên hệ trực tiếp
Giới thiệu về công ty
MONDELĒZ KINH ĐÔ VIỆT NAM
26 VSIP, Street 8, Vietnam – Singapore Industrial Park, Binh Hoa Ward, Thuan An Town, Binh Duong Province
26 VSIP, Street 8, Vietnam – Singapore Industrial Park, Binh Hoa Ward, Thuan An Town, Binh Duong Province
Mondelēz International, Inc. (NASDAQ: MDLZ) is one of the world’s largest snacks companies, with 2016 net revenues of approximately $26 billion. Our purpose and vision are to create more moments of joy by building the best snacking company in the world. Our 90,000 employees support this effort by manufacturing and ...Chi tiết
Mondelēz International, Inc. (NASDAQ: MDLZ) is one of the world’s largest snacks companies, with 2016 net revenues of approximately $26 billion. Our purpose and vision are to create more moments of joy by building the best snacking company in the world. Our 90,000 employees support this effort by manufacturing and marketing delicious food and beverage products for consumers in approximately 165 countries around the world. We are a world leader in biscuits, chocolate, gum, candy and powdered beverages. We hold the No. 1 position globally in biscuits and candy as well as the No. 2 position in chocolate and gum. (source: Euromonitor). For more information, please visit our website at: vn.mondelezinternational.com Ẩn chi tiết
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MONDELĒZ KINH ĐÔ VIỆT NAM
Địa chỉ: 26 VSIP, Street 8, Vietnam – Singapore Industrial Park, Binh Hoa Ward, Thuan An Town, Binh Duong Province
Quy mô: 5.000-9.999 nhân viên
Việc làm tương tự
Senior Brand Manager- Innovation & Equity
Mức lương: Thỏa thuận | Hạn nộp hồ sơ: Đã hết hạn nộp hồ sơ