Sales And Marketing Project

Strategy:
● Understand usage of vulnerable targets, & analyze competition and market trends spending extensive time on the field with our resellers and end-consumers to understand their profiles, daily lives, pain points and aspirations.
● Build a relevant strategy to grow business and impact and participate to the construction of the Sales and Marketing plan with the Managing Team for 2023-2024
● Monitor our actions (implement and follow relevant ROI and KPIs)
Marketing:
1. Develop Brand Awareness to reach vulnerable populations.
● Implement online strategy to push brand awareness:
o Implement Social Media strategy and plan on FB and Zalo, develop engaging contents
o Follow-up the New Website development: UX, right SEO tagging, contents / stories, blog / awareness contents, deep linking with partners.
o Recommend a targeted communication Digital to boost awareness to vulnerable people
● Implement off-line strategy: recommend a targeted offline communication with right partners to boost awareness to vulnerable people.
2. Implement Social projects to even more vulnerable people
o Poor List program
o Water in School program
o Yearly Social impact survey to be conducted to evaluate our real social impact
3. Implement New innovation range launch
Sales Activation Support
● Support Sales Team on implementation of activation tools on the field
o Develop all the marketing tools to boost the Sales in all our channels & POS: retailers, B2B, D2C, etc…
o Support the Retailers engagement Program
● Execute 2 promotions per year to boost the Sales

● 0 to 5 years of experience as a Marketing or similar position, experience in sales, marketing or digital and in the water / FMCG sector would be a plus.
● Bachelor but preferably master in Marketing, Digital technologies, or business administration in or similar relevant field from a ranking university.
● Strong leadership skills & critical thinker, ready to be part of the Executive Committee
● Proactive and problem-solving skills attitude to suggest improvements and new ideas
● Understand marketing success is linked to excellent execution: operational, pragmatic, and hands-on mindset
● Not afraid by field action: truth & solutions are always coming from there
● Team player, great interpersonal and communication skills
● Capacity to work in an international context, and with a variety of stakeholders
● Strong interest in sustainable development and social impact topics
● Languages: English required

● Salary: negotiation
● Social insurance according to Vietnamese law
● 13th month salary

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