Sales & Marketing Manager

As a Sales & Marketing Manager, your role is to support the Managing Director in defining and implementing the Marketing & Sales Strategy. Your main objectives are to ensure the sales performance of the network of franchisees and to manage the brand content and main marketing campaigns and tools.
Main missions
1°) Sales
• Manage the network of O-We franchisees in terms of business performance
• Define sales targets for each franchisee and ensure they have all tools to reach them
• Manage, execute and monitor the sales activation plan for each franchisee:
o Planning & animation of a sales team on the field
o Recruit new customers on the field (small-scale retailers, businesses, hotels, landlords)
o Manage point of sales material and giveaways for engaging customers (tracking)
o Follow a dashboard of sales activation (targets, KPIs…)
• Define a Key Account Strategy to target large B2B potential customers (wholesalers, factories…)
• Ensure coordination of sales plan with franchisees and monitor their performance overtime
• Recruit & train new members in the sales team, to boost penetration at kiosk level
• Create & animate a manual of best practices for sales & marketing activation at kiosk level
2°) Marketing
• Analyze competition and market trends + develop and implement the brand strategy
• Reinforce the O-We Unique Selling Point and build on the “O-We visible quality”
• Propose a O-We 2020 marketing plan & marketing mix: objectives, actions, budget, planning…
• Define a marketing pull strategy with more proximity to final consumers e.g. with more content
• Review, reinforce and implement below-the-line marketing campaigns, with concrete actionable marketing tools to be used on the field to engage consumers (at kiosk level, door-to-door…)
• Define, manage and monitor the company promotion campaigns
3°) Stakeholders and Key Opinion Leaders
• Identify and engage with potential local brand ambassadors (KOLs, health centers, unions…)
• Develop marketing content and innovative tools around the O-We brand to nurture the brand strategy (issue of water quality, context in South Vietnam, why safe drinking water matters…)
• Organize events and awareness workshops to communicate on safe drinking water and O-We
• Identify new potential distribution channels for the O-We brand e.g. through partnerships with relevant local organizations

• University degree in business, sales, marketing or advertising
• Previous experience managing sales or operational teams as a team leader in bank, retail or FMCG
• Vietnam native. Strong knowledge of English – able to confidently translate from Vietnamese to English
• Good knowledge of Microsoft Office (Word, Powerpoint and Excel)
• Data and target driven mindset, a general understanding of business, sales and marketing
• Start-up spirit. Interested/passionate about social causes
• Willing to learn and curious. Strong drive, proactivity and autonomy
• Good listener

- Bonus

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