Retail Marketing Manager

- Design all marketing plans by brands and categories, including launch of new brands & products and food education campaigns

- Create and implement promotional campaigns & events (in-store and out-store) to increase brand awareness, revenues and customers base loyalty

- Work in relation with purchasing team, local and foreign suppliers for

· Ordering the right quantities of products to reach our target per campaign and promotion

· Sourcing new permanent items to improve our assortment

· Sourcing new temporary items by campaign

- Work in relation with Operation & Training Team to contribute to manage the item classification database : Item codification creation and update (price, typology, assortment…)

- Manage stores visual merchandising: provide to sales team, merchandising tools to refer in order to keep as regular the same visual & merchandising in all our shops.

- General support for stores :

· Briefing about all actions in store and work with stores staff for good implementation and follow up : promotions brief template, guidelines and tools available.

· Help in designing to appropriate marketing tools for each store to reach their target

- Monitor and improve customer service :

· Clients / Prospects / Partners databases : management, optimization, data mining

· Customers Satisfaction : Comments Customer Service Email, Comment box in store, online comments, Satisfaction survey (twice a year), Mystery shoppers

· Price and discount policy : Follow up, set up on AX, Control procedure…

· Responsible for voucher emission and sales : process, production, follow up, inventory management, sales by store, gift vouchers (Bday / customers gesture / media payment)

· Additional services : delivery, lounge menu, menu of the day, delivery menu, online food delivery, catering menu, cakebook, Recipes (folder/standee), gift service…

- Manage all brand image & media initiatives

- Manage design and production of all materials of AGM

- Strategic analysis :

· Geomarketing : catchment area analysis / store

- New stores / New Concept opening :

· Support for the layout design

· Advise in sourcing of furniture, signage, display, materials to be consistent with the general concept

· General merchandising

· Communication plan for the opening

- Monitor and sales report on all marketing initiatives + Follow up of MKT expenses and budget

- Bachelor degree with the major in Marketing / Business Management/ Commerce

- Having at least 5 years in marketing roles in FMCG company/ retailer

- Demonstrate excellent business relationship building and communication skills with all external stakeholders

- Good strategy planning, P&L management and analytical skills

- Ability to build positive internal and external working relationships

- Excellent verbal and written communication in English & Vietnamese

- Able to project management

- Broad understanding of business management needs in addition to purely marketing

- Can demonstrate strong ‘hands-on’ people management

- Bonus & KPI
- Health insurance
- Professional working environment

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