Retail & Shopper Marketing Executive

1. Retail Marketing:
• Be in charge of channel visibility: Collaborate with Retail team to enhance store visual and merchandising materials to ensure consistent look and feel across channels; Develop and monitor effectiveness of merchandising items & propose improvement ideas to help increase sellout
• Collaborate with PM to develop display planogram following product strategies of each category; Coordinate with Sales & Retail teams to ensure open display guidelines be well-executed and maintained
• Develop other merchandising programs if necessary to boost sales

2. Trade Marketing:
• Coordinate with PM & Sales Team to develop monthly joint business plans for top key accounts
• Develop online marketing for top key accounts to drive further growth of the channels & accounts
• Measure channel performance by monitoring sell-in, sell-out, channel inventory to enhance channel PSI
• Work closely with Sales & Retail team to monitor out of stock situation and propose improvement actions in a timely manner

3. Front-liner Efficiency:
• Work closely with Training team to build & monitor training plans to keep improving promoters/floor salesmen’s product knowledge & product demonstration; Develop quality control methodologies to help raise the bar of promoter performance
• Coordinate with PM & Retail team to build incentive programs for promoters/floor salesmen; Measure programs’ effectiveness and propose improvement ideas accordingly

4. Demand Creation Activities & Promotions:
• Lead demand creation activities and promotional calendar at channels
• Coordinate with PM on new product launch or any campaign execution to ensure in-store & online communication, stock fulfillment, training plans, etc. be well-executed in a timely manner

• University degree in Marketing or related field
• At least 3 years experience in marketing/trade marketing/shopper marketing/sales operation in multinational companies
• Good command of English
• Excellent communication and interpersonal skills with the ability to influence stakeholders at all levels across departments and functions
• Excellent written/oral communications and analytical skills
• Strong project management skills with the ability to lead multiple projects in a fast-paced, deadline-driven manner
• Ability to think in a creative and strategic way, but adept at delivering operationally
• Ability to learn fast and adapt well in unfamiliar situations; Change agility
• Strong analytical skills and data-driven thinking
• Paying good attention to details
• Proficient in Microsoft Office, good at Excel

- 13th salary, annual performance bonus
- Premium health care for family member
- Team building/company trip in dosmetic/oversea

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