Regional Marketing Specialist (B2B Marketing - Support for South Asia)

• Analyses market data to support/identify key segment opportunities
• Carries out regular product life cycle analysis and actively supports product complexity reduction initiatives
• Researches and analyses customers to fit with segment and regional strategies
• Works with the sales teams tracking projects and customers through CRM
• Analyses, researches and maintains data about local competitors, in conjunction with sales to better understand our competitive advantage
• Works with the Regional Marketing Manager translating segment strategies, market research and customer requirements to create a detailed regional strategic Segment with related key tactical actions
• Maintains technical product knowledge and sales techniques and trends. Prepares summaries of regionally important trends for management use
• Liaises with the sales team to develop, in coordination with BU Marketing Communications team, relevant marketing campaigns which support the execution of the regional Market Segment tactical plan
• Supports and leads, in coordination with R&D, short-term product improvement process
• Identifies key sales activity for the region and participates in key trade shows and customer events. Creates presentations and scripts and co-ordinates the correct personnel
• With the support of the BU Marketing Communications team, develops and executes communication plan for the region
• Facilitates the creation and execution of marketing promotion plans for new product launches (non-PR related aspects) including sales tools, ensuring they comply with brand guidelines
• Works closely with BU Communications team on story creation and contributes to the annual media plan for specific industry publications
• Supports Marketing and Pricing Excellence initiatives in the region
• Management of all local language versions of relevant marketing collateral including content on digital tools
• Management of content and analysis of activity for regional digital tools
• Be familiar with all applicable corporate and site policies/procedures with regard to personal conduct, HSE standards and always in compliance with all applicable regulations

• Minimum of Bachelor’s degree in Marketing/Business
• At least 4+ years of experience in a commercial environment
• Ideally experience in more than 1 area of marketing and/or sales
• Some work experience in a tech/tech service role is an advantage
• Analytical mind with good financial acumen

- Good salary & compensation package
- On the job training & high performance training program
- Shuttle bus to factory

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