Regional Marketing Business Analyst - Digital Cell

JOB RESPONSIBILITIES

Digital Technology Analysis & Implementation

- Establish the contribution Digital Technology can make to business objectives using a range of techniques such as eliciting & documenting requirements, conducting feasibility studies, producing business models & business cases, usability requirements analysis and evaluation
- Lead analysis & Subject Matter Expertise of platforms/projects/enhancements for Marketing Traditional Channels as well as Digital Channels encompassing eCommerce, CRM, Campaign Management, Social, SEO, data analytics.
- Use requirements to drive the design or review of test cases, process change request and manage project’s scope, acceptance, installation and deployment
- Collaborate with Global Information & Digital Technology and local Business teams to implement & get the best out of the global platforms
- Collaborate with Marketing to ensure successful online presence. Data analytics & insights, experience with digital marketing key performance metrics (e.g. acquisition, conversion, etc.)
- Collaborate with BAT Legal teams to ensure digital initiatives meet required local legislations

Stakeholder Engagement & Supplier Management

- Accountable for end to end delivery of the digital portfolio, guaranteeing accomplishment of goals, schedule, cost, resources, quality and alignment with Global IDT Structures.
- Identify, select and work with technology suppliers with the necessary capabilities to deliver the digital portfolio, according to BAT’s procurement standards

Process Management

- Regular review of agreed digital KPI’s including ROI, suggesting improvements and seizing opportunities
- Effectively communicate status of the digital portfolio for top teams (i.e. Marketing and IT).
- Identify and raise issues impacting the execution of strategic / operational / project plans

CORE RELATIONSHIPS

- Enterprise Architects – understand enterprise architecture, collaborate to ensure conformance
- Solution Architects – provide input and collaborate on the selection and development of solutions
- Solution Delivery – collaborate to ensure solutions meet the business requirements
- Project Managers – contribute to project plans and ensure deliverables are produced to time, cost & quality
- Budget & Planning – provide input to the development of IT plans and budgets
- Business Partners, Business Units, Marketing Technology Managers & Business Unit IT managers – collaborate to ensure the business vision is translated into Technology implementation to deliver on marketing goals, align on Business priorities
- IT functional managers / Project Managers / Business reps – collaborate in the execution of planning and analysis services and delivery of required outputs
- 3rd Party Vendors – supplier relationships
- Strategy - Strategy input

SKILLS, KNOWLEDGE, EXPERIENCE

- Business-facing IT experience in a global environment, with a degree in an IT-related discipline or equivalent relevant experience
- Experience working as a Digital Business Analyst within a FMCG or digital organization, experienced with Digital Technologies. Including but not limited to root to market and direct to consumer technology including: e-commerce, mobile, database acquisition and management, CRM, SEO, social media, analytics, openAPI
- Ability to interpret the business IT and functional strategies, understand the Group operating model, understand digital technologies, techniques, tools
- Creative, able to work in a matrix fast paced environment and plan/manage time accordingly
- Strong facilitation and influencing skills
- Confidence, experience and knowledge to challenge stakeholders and delivery teams
- Experience delivering through Traditional & Agile frameworks (e.g. Scrum, Kanban and waterfall).
- Any professional certification in digital technologies (e.g. APIs, Cloud, etc.) and Agile Project Management (e.g. SCRUM, PMI, etc.) are desirable
- Proven experience in a similar role

- Attractive salary package
- Top notch training
- Good career progression opportunities

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