Public Affair Manager

Develop and execute strategic plans, programs, communications and stories that deliver high impact results focused across 5 key areas: Storytelling, Media Relationships, Proactively Managing Issues, Engaging Employees, and Driving/ Supporting the Business.
Effectively work with and support other Vietnam and APAC regional team members, and Business and HQ PA, to achieve desired outcomes.
Authority as Manager, Public Affairs, Vietnam:
• Lead public affairs work to support Abbott’s nutrition, established pharmaceuticals, diagnostics and devices businesses
• Lead work to support Abbott’s storytelling around corporate themes (financial and business, healthcare trends, premier employer, citizenship/CSR, etc.) Coordinate and counsel overall strategy, development and execution of employee campaigns for Abbott employees in Vietnam – including enterprise-wide leader communications and employee-specific corporate brand communication campaigns
• Geographically, this role has authority over Vietnam (under direction of the Head of Public Affairs, Vietnam) – one of Abbott’s key priority markets and the second-largest Nutrition Division outside of the US.
He/ She must be able to think strategically and provide thoughtful counsel to a broad range of internal and external contacts across all levels of management.
The role will work in close partnership with senior commercial leaders and contacts in Human Resources and Citizenship to create and execute the annual PA/PR strategic plan.

Core Job Responsibilities
• Storytelling: Deliver impactful external visibility for Abbott through corporate storytelling. Results should center on corporate / enterprise stories, premier employer/employee stories, citizenship stories, brand stories and reputation building stories. Work with the Head of Public Affairs, Vietnam in the development and execution of an ongoing reputation building and stakeholder management program in Vietnam.
• Engaging Employees: Drive the ongoing employee communications for the more than 3,400 Abbott employees in Vietnam. Work with Vietnam leadership on strategic enterprise-wide employee communications, through editorial and content support, ‘One Abbott’ town hall/communication Quarterly meetings, cascading of business priorities, consultation and toolkits/templates. Provide support to raise the internal communications capability of leaders in Vietnam. Align to the global plans and drive employee communications that increase the understanding of Abbott’s corporate brand. Take ownership for internal scorecards and updates.
• Proactively Managing Issues: Support the Head of Public Affairs, Vietnam in managing issues related to Abbott’s business, either neutralizing/ keeping Abbott out of coverage, or ensuring Abbott message is delivered in coverage when desired. Work with Vietnam leadership to anticipate and identify potential issues and develop action plans to address them. Support the Head of Public Affairs, Vietnam in managing day-to-day crises and issues. Ensure key contacts and key spokespeople in Vietnam understand when to engage Vietnam PA as it relates to an issue.
• Driving/Supporting the Business – Deliver communications across Vietnam that will build Abbott’s competitive advantage, position and market share. Convey stories about Abbott’s innovation in Vietnam.
• Agency management including budget and account management. Ensure PR agencies are optimally managed – from having contracts in place to ensure ROI and value for money.
• Scan and target opportunities for corporate reputation recognition/awards/executive visibility.

Management Responsibilities

The Manager reports to the Head of Public Affairs, Vietnam. This role works in a matrixed way with others in Vietnam, Regional, Business and HQ PA.

Ideal Background
• Bachelor's degree – preferably in English, Journalism or other communication-related major. Master's degree desirable (MBA from a reputed school preferred).
• 3 - 5+ years’ experience in communications environments, including public relations agencies, corporate or division communications departments and journalism. Multinational experience with a Healthcare, Pharma, Food/FMCG company preferred
• Proven record in managing media and editor relations; stakeholder relations; business, brand and corporate communications; and issues/crisis management in a collaboration-oriented environment
• Experience in working in a cross-functional and global stakeholders
• Understanding of Vietnam market dynamics and U.S. business practices necessary
• Proven success in a fast-paced and results-oriented environment
• Fluency in English and Vietnamese, both written and verbal, required.

Required Skills
• Self-motivated, creative, understanding and passion for communications.
• Strong communication skills - both written and verbal - with the ability to present ideas in a clear and concise way
• Attention to detail
• Excellent team player with ability to motivate and influence internal resources
• Strong project management and coordination skills
• Excellent administrative skills to ensure the keeping of accurate records and meaningful information for reporting and evaluation
• Proven ability to work on own initiative, meet deadlines, multi-task and work well under pressure
• Organized and efficient planner

Public Affairs Competencies
• Communication Skills
• Composure
• Dealing with Ambiguity
• Judgment
• Sense of urgency/speed of action
• Collaborative, result-orientation

- Attractive C&B Package
- Training
- Shuttle bus

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