Product Marketing Specialist

Careers that change Lives

To provide marketing leadership and day to day strategic and tactical direction for Medtronic’s SI portfolios across country.

To establish strategies required to meet financial objectives for sales, market share, and profitability.

To develop and execute marketing plans in alignment with country & regional strategic objectives.

To support the sales team in developing and implementing country marketing and sales support activities in order to grow the SI portfolio and market share.

To collaborate with Sales team of the Advanced Surgery and General Surgery teams to ensure effective lines of communication.


A Day in the Life

Product Line: Advanced Surgical Products


General Marketing Accountabilities:

• Understanding Customers: understand customer segmentation, decision makers and customer environment.
• Understanding Competitors: understand competitors weaknesses and strengths via competitors intelligence, market analysis, sales force report etc.
• Data & Information analytics
• Developing Brand Strategy: Defining strategies and identify critical success factors.
• Ensuring the brand objectives are achieved within the approved MKT & Clinical (PACE) budget. Monitoring and analyzing the budget on monthly basis and coordinating with finance & PACE team.
• KOL development and building professional relationship with key stakeholders (internal and external)
• Coordinating with Regional Marketing to figure out Global and APAC KOLs for clinical workshops
• Conducting orientation training for newcomers
• Own SI product launch master schedule and work with sales team on training, launch events, and provision of marketing materials
• Contribute to the establishment of annual marketing plans for the SI portfolio on new product launch/re-launch & core products. Key components include strategies, key initiatives, and objectives, launch schedule, key account strategy, customer training events, focus conferences, KOL engagement plans, and marketing budget.
• Establishes strong links with marketing activities with the BUs to align plans for future marketing and product development.
• Identify business growth opportunities and potential unmet customer requirements.
• Assure alignment with functional areas such as RA, QA, Operations, Compliance and Sales.
• Participates in monthly BUs meeting with sales team to maintain alignment, ensure execution of annual marketing plan as well as understand Sales team support needs.


Product Marketing Accountabilities:

• Develop Product Marketing Plan for responsible products and specialty in charge (one for Stapling and Lung Health, the other for Energy based devices and Gastro-intestinal)
• Leading and collaborating with Sales Team to deploy/ execute promotional activities (and partially educational activities, in collaboration with PACE personnel)
• New Product Launch: develop Launch Plan and collaborate with Sales for execution
• Propose and monitor budget plan for product portfolio in charge
• Propose, monitor price for new products.
• Develop KOLs, working with KOLs for contents of presentations for events, making sure key messages are well delivered
• Collaborate with sales to execute MKT events
• Provide training for new hires, frequent updates on new trend, new product/procedures updates (sometimes with support and presence of KOLs)
• Monitoring sales of Product portfolio in charge, especially focus products and new product after launch
• Getting input from Sales team, provide product forecast for Regional Demand Planning & MKT team. Working with them to get support for product supply for sales team
• Develop promotional materials

Ensure Marketing Planning Cycle

• Plan: Define assumptions (key issues), Establish Objectives, determine strategies
• Implement: Assign tasks, Carry out the plan
• Control: Measure results, Evaluate, Propose & carry out corrective action.
• Attend Regional training and events based on approved plan to make sure brand strategy and objectives aligned with Regional Team.


Working Attitude:
• Willing to accept work load and organization changes (new brands, tasks, responsibilities…)
• Closely cooperate with cross-functional (sales force, business support, RA, QA…) to handle the business matter and explore business opportunities
• Ready to support Managers on ad-hoc requirements (if any)

Attributes:

• Team builder and shaper.
• Proven evidence of Medtronic Core Competencies :
Result Orientation
Integrity
Interpersonal Effectiveness
Quality Orientation
Continuous Learning
Creativity and leadership. Ability to motivate a team to deliver exceptional results.
• Be well accepted and respected by the sales team and in the Market place.

Nice to Have

• Strong in marketing management skills particularly in marketing strategies, in product positioning, quality improvement education, pricing and reimbursement.
• Comprehensive and in-depth understanding of Surgical Innovation market are preferred.
• Ability to quickly manage and execute on a product launch, PR or strategic awareness campaign.
• Strong interpersonal and communication skills.
• Ability to plan, manage and execute projects within budget and on schedule.
• Ability to identify, manage and improve marketing processes and derive commercial benefit.
• Strong analytical, financial and planning skills.
• Strong relationship building skills.
• Good experience of negotiations with customers.
• Ability to give expert opinions and strategic advice.
• Capability to establish and use networks to acquire information
• Proven evidence of Medtronic Core Behaviors:
Customer Focus: I understand my customers’ needs and strive to exceed their expectations. I champion a customer-focused and patient centered culture across the whole company. I ensure quality in the products and services we provide.
Candor: I engage in honest and transparent conversations. I challenge others in constructive ways and show respect when we disagree. I encourage others to voice their perspectives.
Trust and Respect: I foster a diverse and inclusive work environment. I have confidence in the integrity and capability of my colleagues. I contribute to others’ success.
Courage: I take clear and decisive actions on difficult issues. When I take a stand, I ensure I am heard and understood. I take responsible risks and promote risk taking in others.
Accountability: I follow through on commitments and take responsibility for my actions. I practice the highest ethical standards in every aspect of my job. I actively support decisions made by my team.
Passion to Win: I operate with a sense of urgency and have a desire to win. I continually improve the quality and effectiveness of my performance. I am enthusiastic about our business and motivate others to feel the same way.



Must Have

• Bachelor’s degree in Medical/Pharmaceutical, Marketing, Healthcare Management or similar experience in the medical device business.
• 2 to 5 years’ experience in marketing or sales & marketing, some of which must be in healthcare industry – business focused on Health Care Market with consistent strong performance.
• Advanced IT skills in MS Office, i.e. MS Excel / Access.
• Fluent in English.


Working Environment/ Conditions:

• Some overseas/local travel will be required.

- Attractive Incentive Plan
- Premium Healthcare for you and family
- Domestic and international business travels

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