Product Marketing Lead - Tvn
Mức lương: Thỏa thuận
Đã hết hạn nộp hồ sơ - 197 lượt xem
Ngày cập nhật: 24/02/2020
Thông Tin Tuyển Dụng
Hình thức làm việc: Toàn thời gian
Chức vụ: Trưởng nhóm
Ngành nghề: Nông/Lâm/Ngư nghiệp, Marketing/Quảng cáo
Mô tả công việc
Position Purpose & Summary
• Scope of work cover both Vietnam and Thailand market
• Lead in working with Category Lead – Poultry and TAMs – Poultry to translate the specific NPSS into customer relevant and attractive value proposition, selling story.
• Lead in working with cross functional team including TAMs, CDs, BOSC, Supply Chain, RMS, CSSP to develop launch plan and ensure product readiness, registration, packaging development and go-to-market plan (including pilots and POPs).
• Support Category Lead and TAMs in identifying customers’ unmet needs and developing appropriate NPSS offering that creating winning position vs competitors and drive growth.
• Support Category Lead in managing and executing product portfolio optimization and rationalization.
• Lead in developing product communication content that ensure comprehensive understanding of product feature/benefit and selling proposition. Deployment of the launch and communication campaign will be handled by Marketing Deployment team.
• lead in working with appropriate COEs and Marketing deployment team to ensure full understanding of product strategy and product knowledge across organization from internal staffs, sales, technical services to external customers.
• Conduct regular competitor tracking and analysis on product performance, pricing, promotion, etc… and therefore propose appropriate counter marketing activities.
Principal Accountability
40% NPSS launch preparation and GTM execution for Poultry category (both Vietnam and Thailand market):
• Lead in working with Category Lead – Poultry and TAMs – Poultry to translate the specific NPSS into customer relevant and attractive value proposition, selling story.
• Lead in working with cross functional team including TAMs, CDs, BOSC, Supply Chain, RMS, CSSP to develop launch plan and ensure product readiness, registration, packaging development and go-to-market plan (including pilots and POPs).
• Lead in managing overall NPSS development and launch to the market to meet expected timeline and business target.
• Lead in developing packaging design for specific new product launch.
• Lead in developing product communication content that ensure comprehensive understanding of product feature/benefit and selling proposition. Deployment of the launch and communication campaign will be handled by Marketing Deployment team.
40% Product portfolio management and NPSS development:
• Lead in developing packaging and coding architecture that ensure consistency and refection of portfolio strategy across product ranges.
• Support Category Lead and TAMs in identifying customers’ unmet needs and developing appropriate NPSS offering that creating winning position vs competitors and drive growth.
• Lead in working with appropriate COEs and Marketing deployment team to ensure full understanding of product strategy and product knowledge across organization from internal staffs, sales, technical services to external customers.
• Support Category Lead in managing and executing product portfolio optimization and rationalization.
20% Driving and tracking product performance:
• Working with Market Insight Lead to develop appropriate performance tracking for the strategic product, segment and portfolio in both volume, pricing and profitability.
• Conduct Regular competitor tracking and analysis on product performance, pricing, promotion, etc… and therefore propose appropriate counter marketing activities.
• Scope of work cover both Vietnam and Thailand market
• Lead in working with Category Lead – Poultry and TAMs – Poultry to translate the specific NPSS into customer relevant and attractive value proposition, selling story.
• Lead in working with cross functional team including TAMs, CDs, BOSC, Supply Chain, RMS, CSSP to develop launch plan and ensure product readiness, registration, packaging development and go-to-market plan (including pilots and POPs).
• Support Category Lead and TAMs in identifying customers’ unmet needs and developing appropriate NPSS offering that creating winning position vs competitors and drive growth.
• Support Category Lead in managing and executing product portfolio optimization and rationalization.
• Lead in developing product communication content that ensure comprehensive understanding of product feature/benefit and selling proposition. Deployment of the launch and communication campaign will be handled by Marketing Deployment team.
• lead in working with appropriate COEs and Marketing deployment team to ensure full understanding of product strategy and product knowledge across organization from internal staffs, sales, technical services to external customers.
• Conduct regular competitor tracking and analysis on product performance, pricing, promotion, etc… and therefore propose appropriate counter marketing activities.
Principal Accountability
40% NPSS launch preparation and GTM execution for Poultry category (both Vietnam and Thailand market):
• Lead in working with Category Lead – Poultry and TAMs – Poultry to translate the specific NPSS into customer relevant and attractive value proposition, selling story.
• Lead in working with cross functional team including TAMs, CDs, BOSC, Supply Chain, RMS, CSSP to develop launch plan and ensure product readiness, registration, packaging development and go-to-market plan (including pilots and POPs).
• Lead in managing overall NPSS development and launch to the market to meet expected timeline and business target.
• Lead in developing packaging design for specific new product launch.
• Lead in developing product communication content that ensure comprehensive understanding of product feature/benefit and selling proposition. Deployment of the launch and communication campaign will be handled by Marketing Deployment team.
40% Product portfolio management and NPSS development:
• Lead in developing packaging and coding architecture that ensure consistency and refection of portfolio strategy across product ranges.
• Support Category Lead and TAMs in identifying customers’ unmet needs and developing appropriate NPSS offering that creating winning position vs competitors and drive growth.
• Lead in working with appropriate COEs and Marketing deployment team to ensure full understanding of product strategy and product knowledge across organization from internal staffs, sales, technical services to external customers.
• Support Category Lead in managing and executing product portfolio optimization and rationalization.
20% Driving and tracking product performance:
• Working with Market Insight Lead to develop appropriate performance tracking for the strategic product, segment and portfolio in both volume, pricing and profitability.
• Conduct Regular competitor tracking and analysis on product performance, pricing, promotion, etc… and therefore propose appropriate counter marketing activities.
Yêu cầu ứng viên
Required Qualifications
• 5+ years professional experience in product marketing management. Direct experience in feed or agriculture industry is bonus point.
• Strong leadership skills, team building, interpersonal, and communication skills.
• Must have sense of prioritization, urgency and entrepreneurial proven track records
• Proven ability to effectively collaborate, influence and lead change
• Excellence in execution track records
• Fluent in English communication (written and spoken)
• Career Development: A successful candidate can assume further leadership roles in SMT.
• 5+ years professional experience in product marketing management. Direct experience in feed or agriculture industry is bonus point.
• Strong leadership skills, team building, interpersonal, and communication skills.
• Must have sense of prioritization, urgency and entrepreneurial proven track records
• Proven ability to effectively collaborate, influence and lead change
• Excellence in execution track records
• Fluent in English communication (written and spoken)
• Career Development: A successful candidate can assume further leadership roles in SMT.
Quyền lợi được hưởng
- Bonus, Allowances
- Healthcare insurance for you and your family
- Healthcare insurance for you and your family
Cách thức ứng tuyển
Hồ sơ theo yêu cầu của nhà tuyển dụng khi liên hệ trực tiếp
Giới thiệu về công ty
CARGILL VIETNAM
10th floor, Maple Tree Business Center, 1060 Nguyen Van Linh, District 7, HCMC
Người liên hệ: HIen Vo - HR
10th floor, Maple Tree Business Center, 1060 Nguyen Van Linh, District 7, HCMC
Người liên hệ: HIen Vo - HR
Cargill is an American privately held. We provide food, agriculture, financial and industrial products and services to the world. Together with farmers, customers, governments and communities, we help people thrive by applying our insights and 150 years of experience. We have more than 155,000 employees in 70 countries who are ...Chi tiết
Cargill is an American privately held. We provide food, agriculture, financial and industrial products and services to the world. Together with farmers, customers, governments and communities, we help people thrive by applying our insights and 150 years of experience. We have more than 155,000 employees in 70 countries who are committed to feeding the world in a responsible way, reducing environmental impact and improving the communities where we live and work. Cargill in Vietnam Cargill Vietnam Limited was established in October 1995. Nowadays, we have more than 2200 employees across 11 locations throughout the country. Our operations in Vietnam include: • Animal Nutrition • Food and Beverage Ingredients • Grain and Oilseeds • Metals Ẩn chi tiết
Bạn đang xem tin việc làm Product Marketing Lead - Tvn trong ngành được tuyển dụng tại bởi CARGILL VIETNAM. CARGILL VIETNAM đang cần tuyển 0 người nhân sự với hình thức làm việc: Toàn thời gian cố định. Yêu cầu kinh nghiệm Không yêu cầu. Website tìm việc làm timviec24h.vn cập nhật tin Product Marketing Lead - Tvn cách đây lúc 23/03/2020 00:00:00. Người tìm việc lưu ý không nên đặt tiền cọc khi xin việc . Chúng tôi luôn cố gắng đưa tin tức tuyển dụng nhanh và chính xác nhất cho bạn.
CARGILL VIETNAM
Địa chỉ: 10th floor, Maple Tree Business Center, 1060 Nguyen Van Linh, District 7, HCMC
Quy mô: 1.000-4.999 nhân viên
Việc làm tương tự
Product Marketing Lead - Tvn
Mức lương: Thỏa thuận | Hạn nộp hồ sơ: Đã hết hạn nộp hồ sơ