Product Marketing Executive

● carrying out market research and customer surveys to assess demand, competitors’ product and pricing positions;
● regularly scan and document competitors and retailers for relevant product development insights;
● assist in the new product development process
● monitor, evaluate and track performance of products, product portfolio and new product launches
● provide ongoing feedback so as to design, develop and improve existing or new products;
● develop concepts and selling points that meet the needs and relevant to consumers;
● compile monthly report;
● improve and streamline product line
● understand the business models that ensure our own and customer’s success.
● know the buying preference and behavior of our customer’s customer.
● establish competitive and profitable pricing models
● work with Marcoms in the preparation and ensuring accuracy and completion of all sales and marketing collaterals
● orchestrate go-to-market strategy for new products to ensure successful launch
● Provide product training to internal and external stakeholders
● meet with customers, sales, product development, production, management, or engage a research team to understand the overall market and to quantify the specific benefits that customers expect from the product via personal discussions, focus groups, roundtables, surveys, etc.

• Background: University Degree in Marketing or Business Management
• Experience:
o At least 3 years experiences in Product Marketing, preferably in Home and Living Category
o Knowledge of product portfolio management and new product development process

• Must to have:
o Open-minded, energetic, progressive, initiative & result-oriented.
o Passionate about product development and design
o Strong business mind-set
o Excellent leadership & team management skill
o Excellent Statistic & analysis skills
o Strong time management skill to work in a changeable environment, manage workload and multiple projects.
o Good Project management skill
o Proficient in English (both 4 skills)
o Professional manner.

- Lương tháng 13

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