PR Specialist

*** Corporate & Brand PR Strategy and Execution:
• Plan, develop and implement PR strategies (including CSR program and sponsorship) publicity on print and social media
• Develop & implement a Brand PR strategy in line with the Marketing strategy (brand, corporate & sustainability)
• Corporate with Marketing Specialist & Digital Marketing and propose PR annual budget in line with approved plan
• Manage PR campaign & report evaluation (ROI, AVE) and information archive
• Monitor press & online/social media for potential issues/opportunities and take action
• Continuously monitor Social listening (mega trend, social buzz, …) to propose PR initiatives to support Brand Communication plan and conduct Competitive review/analysis and counteraction plan proposal, if required
• Consistently build and manage a strong network & long-lasting relationships with KOL, journalists and related government entities
• Align key messages in different channels with all support document


*** Crisis Management:
• Get feedbacks from dealers & customers, clarify and verify serious problems/potential risks and propose counteract plan
• Consolidate monthly incidence report in business sector and categories to propose back-fire
• Continuously improve consumer satisfaction by expertise in charge
• Proactively subscribe in crisis management related seminars/courses for self- training and internal documents archive (if any)
• Collaborate with company spoke-person, the related cross departments (and agencies) to handle crisis management plans in the least negative way to the company
• Establish and build relationships with the press, online editorial boards, agencies, authorities who will directly involve when crisis breaks out

*** Internal Communication:
• Control and monitor corporate brand standards • Any other job functions as assigned by Marketing Manager

*** Other Duties
• As assigned.

*** REQUIREMENT
• Ability to get along with a broad customer base.
• At least 3 years experience at the same position
• Excellent English and Vietnamese communication Skills.
• Prefer experience and/or training in promotional activities.
• Prefer knowledge and experience with marketing in motorcycle/automobile/bike industry, and other products sold by the dealership, or the demonstrated ability to quickly learn them.

*** BENEFITS:
• Salary + quarter bonus + 13th Salary
• Mobile and transportation allowance
• Premium Healthcare package for yourself and family.
• School fee allowance for 2 kids
• Social, medical & unemployment insurance as per Labour Law
• Supporting fee to get A2 license
• Training program
• Professional, dynamic & open working environment
• Other in accordance with Company policy

*** LOCATION:
✓ 1st Branch : 800 Nguyen Van Linh St., Tan Phu Ward, Dist. 7, HCM City
Our website:
✓ Our group in UAE: http://alnaboodah.com/sectors/motorcycles
Visit our fanpage:
✓ Harley – Davidson of Saigon: https://www.facebook.com/harleysaigon/

- Salary + commission + quater bonus + mobile and transporation allowance + 13th salary
- UIC Health & Accident insurance for family members (5 members)
- Shool fee allowance for 2 kids

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