Portfolio Strategy & Development Manager
Mức lương: Thỏa thuận
Đã hết hạn nộp hồ sơ - 118 lượt xem
Ngày cập nhật: 27/11/2019
Thông Tin Tuyển Dụng
Mô tả công việc
Purpose:
Lead product portfolio strategy, direction and development for all brands of CC & RRP to capture market opportunities and leverage innovation to ensure sustainable growth and alignment with overall strategy.
Key accountabilities:
Strategic Planning & Management:
- Lead and develop the strategic planning, in terms of portfolio, pricing, channels that support and introduce solutions in building and articulating key marketing strategies.
- Identify and evaluate new business initiatives, recommend strategies for augmenting short and long-term business growth, perform market & consumer analysis, design portfolio plans and track industry trends that could affect production efficiency and profitability.
- Work closely with Enterprise Analytics in terms of performance across channels to optimize portfolio performance & provide short and long term forecast & production planning.
Portfolio Development:
- Lead product development projects and ensure timely project management and commercial deployment plans to meet brand objectives and capitalize market opportunities.
- Coordinate & manage communication between all stakeholders to ensure transparency and involvement to achieve short & long-term portfolio strategy & developments.
- Contribute strategically on portfolio formulation and individual brand/ line extension strategies.
- Keep up-to-date of on-going consumer trends to ensure portfolio fashion in trend & fuel the growth.
- Drive new initiative product launches in coordination with both internal & external stakeholders.
Portfolio Content:
- Lead portfolio content development & work closely with content & messaging team across Omni-channel to ensure consistency of product selling messages.
- Provide product characteristics guidelines for guided trials & taste experiment.
Project & Budget Management:
- Together with project team, set clear & measurable project goals, establish comprehensive project tasks and a realistic timeline for completion by assigned parties, evaluate progress and make right adjustments as needed to ensure that clients, internal or external, achieve their desired results.
- Manage portfolio budget planning process and provide strategic marketing budget recommendation in line with business long range plan.
- Control budget process to ensure monitoring the usage of each department and provide analysis regarding the variances on monthly basis.
- Recommend changes/corrective plans and actions in order to ensure optimum budget allocation and spending.
Lead product portfolio strategy, direction and development for all brands of CC & RRP to capture market opportunities and leverage innovation to ensure sustainable growth and alignment with overall strategy.
Key accountabilities:
Strategic Planning & Management:
- Lead and develop the strategic planning, in terms of portfolio, pricing, channels that support and introduce solutions in building and articulating key marketing strategies.
- Identify and evaluate new business initiatives, recommend strategies for augmenting short and long-term business growth, perform market & consumer analysis, design portfolio plans and track industry trends that could affect production efficiency and profitability.
- Work closely with Enterprise Analytics in terms of performance across channels to optimize portfolio performance & provide short and long term forecast & production planning.
Portfolio Development:
- Lead product development projects and ensure timely project management and commercial deployment plans to meet brand objectives and capitalize market opportunities.
- Coordinate & manage communication between all stakeholders to ensure transparency and involvement to achieve short & long-term portfolio strategy & developments.
- Contribute strategically on portfolio formulation and individual brand/ line extension strategies.
- Keep up-to-date of on-going consumer trends to ensure portfolio fashion in trend & fuel the growth.
- Drive new initiative product launches in coordination with both internal & external stakeholders.
Portfolio Content:
- Lead portfolio content development & work closely with content & messaging team across Omni-channel to ensure consistency of product selling messages.
- Provide product characteristics guidelines for guided trials & taste experiment.
Project & Budget Management:
- Together with project team, set clear & measurable project goals, establish comprehensive project tasks and a realistic timeline for completion by assigned parties, evaluate progress and make right adjustments as needed to ensure that clients, internal or external, achieve their desired results.
- Manage portfolio budget planning process and provide strategic marketing budget recommendation in line with business long range plan.
- Control budget process to ensure monitoring the usage of each department and provide analysis regarding the variances on monthly basis.
- Recommend changes/corrective plans and actions in order to ensure optimum budget allocation and spending.
Yêu cầu ứng viên
- At least 5+ years in experience in Marketing with 2 years Portfolio Management experience
- Solid experience in Digital Marketing
- Working effectively with agencies
- Analyzing multi-channel consumer data
- Experience of working in lean, test & learn environment(s)
- Solid experience in Digital Marketing
- Working effectively with agencies
- Analyzing multi-channel consumer data
- Experience of working in lean, test & learn environment(s)
Quyền lợi được hưởng
- According to company's policy
Cách thức ứng tuyển
Hồ sơ theo yêu cầu của nhà tuyển dụng khi liên hệ trực tiếp
Giới thiệu về công ty

VINATABA-PHILIP MORRIS LIMITED, HCMC BRANCH
K544/22 Đường 2/9 ,P.Hoà Cường Nam Q. Hải Châu ,Đà Nẵng
Người liên hệ: People & Culture Department
K544/22 Đường 2/9 ,P.Hoà Cường Nam Q. Hải Châu ,Đà Nẵng
Người liên hệ: People & Culture Department
WHO WE ARE Philip Morris International Inc. (PMI) is the leading international tobacco company, with six of the world’s top 15 international brands, including Marlboro, the number one cigarette brand worldwide. PMI’s products are sold in more than 180 markets. In 2014, the company held an estimated 15.6% share of ...Chi tiết
WHO WE ARE Philip Morris International Inc. (PMI) is the leading international tobacco company, with six of the world’s top 15 international brands, including Marlboro, the number one cigarette brand worldwide. PMI’s products are sold in more than 180 markets. In 2014, the company held an estimated 15.6% share of the total international cigarette market outside of the U.S., or 28.6% excluding the People’s Republic of China and the U.S. For more information, see: www.pmi.com Marlboro cigarettes have been in Vietnam since 1994 and since January 2011 they have been manufactured under a sub-licensing agreement between PM Global Brands Inc. and Vinataba - Philip Morris Limited (VPM). Currently, Marlboro cigarettes are distributed by the Branch of VPM in Ho Chi Minh City - VPM Branch. Our employees are one of our greatest strengths and the key to our success as a company. We aim to attract, motivate and retain the best global talent. We support our employees through individual development and career management programs that recognize potential and reward achievement. WHAT WE OFFER You will join a global market leader with a strong and growing present in Vietnam. This position will advance your experience with innovative technologies, services, and processes. We offer structured individual career development programs designed to help you grow to your fullest potential, as well as a competitive salary and compensation package. You will work in a dynamic, professional setting with clients and team members from all over the world, expanding your horizons in a truly international environment. Ẩn chi tiết
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Tìm thêm việc làm
VINATABA-PHILIP MORRIS LIMITED, HCMC BRANCH
Địa chỉ: K544/22 Đường 2/9 ,P.Hoà Cường Nam Q. Hải Châu ,Đà Nẵng
Quy mô: 100-499 nhân viên