Performance Marketing Specialist

The Performance Marketing Specialist’s responsibility is to support FLG Vietnam’s digital marketing team in all aspects of the paid acquisition efforts. This role is responsible for the implementation and daily optimization of one or more specific marketing channels). The position will contribute to the organization’s success by:

• Applying expertise and skills to manage one or more performance marketing channels (e.g. Facebook, SEM, GDN, YouTube) in order to hit growth targets;
• Briefing, launching, managing and optimizing new campaigns;
• Ensuring continual growth and performance improvements by implementing plans and strategies created from data-driven insights and research;
• Deliver campaign reporting in partnership with analytics team.

KEY ROLES:
A. Channel Optimization
• Managing the marketing budget and monitoring the performance of spend to ensure maximum efficiency;
• Optimizing campaigns to decrease customer acquisition costs;
• Running A/B tests for landing pages and ad visuals;
• Briefing new campaign asses (landing pages & visuals) to the content team.

B. Channel Growth
• Assisting the team in developing the overall performance marketing strategy and direction based on leveraging a strong market and industry knowledge;
• Developing, implementing and testing and growth efforts;
• Researching and assessing the potential of new growth opportunities for your market;
• Live a culture of high-performance and strategic thinking.

C. Reporting & Analysis
• Develop and implement overall reporting systems and reports;
• Analyzing data and creating actionable insights in order to improve performance;
• Preparing reports and presentations for Senior Management on an Ad Hoc basis.

• Bachelor Degree in quantitative field is preferred;
• 2-3 years of working experience within digital marketing;
• Hands-on experience in at least one digital marketing channel (e.g. Facebook, SEM);
• Highly Analytical and Performance Driven;
• Excellent speaking and writing skills in both English and Vietnamese;
• Process focused with a tireless focus on output quality;
• Willing to be on call and work irregular hours;
• A desire to learn and grow personally and professionally.

- Personal accident insurance
- 12 annual leaves per year
- Free memberships of California Fitness and Yoga

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