Performance Marketing Specialist

This position develops, executes, and optimizes the performance of digital marketing campaigns to meet our business objectives & quality benchmarks.
Join ELSA now and maximize your marketing talents to make a real impact!

ABOUT THE COMPANY:
• An established A.I. tech startup with HQ in Silicon Valley
• Recently invested by Google AI’s fund
• Recognized as Top 5 Best Artificial Intelligence Apps (by Research Sniper); and Top 4 Companies Using AI To Transform The World (by Forbes)
• Proven mobile app product with a growing user base of 4 million people from 101 countries

I. SALARY & BENEFITS
• Competitive compensation with performance bonuses
• Flexible hours; fun team; creative working environment
• Experience the true startup spirit of a fast growing and well funded Silicon Valley startup
• Opportunities to grow professionally and play a critical role to shape the next stage of our company's growth etc.
• Opportunity to create an impact on the lives of 1.5 billion language learners around the world

II. RESPONSIBILITIES
Performance Marketing
• Employ an impeccable execution of online advertising, social media, SEO, SEM, ASO, email marketing, and content syndication.
• Optimize targeting, segmentation, and allocation of budgets across multiple channels to generate cost effective user actions
• Ensure that leads are converted into paid customers through well-crafted campaigns and close collaboration with the sales team
• Work with internal and external production professionals in the delivery of activity, from proposals, design, and actual build.
• Report timely on the effectiveness of campaigns, conversion rates, online-generated sales. Conducts analyses on the performance against ROI and KPIs. Estimate profitability of those campaigns.
• Develop in-house marketing automation
• Identify growth opportunities, develop new and innovative growth strategies
• Seek & develop marketing partnerships
Collaboration
• Collaborates with sales, customer support, product team in an effort to optimize programs, campaigns, landing pages, CRM, based on the real-time performance and ROI

• Minimum 3 years experience with a track record in digital/performance marketing positions, experience in EdTech or education is a big plus
• Familiarity with the latest trends, technologies and methodologies in performance marketing
• An “A-team” player with excellent interpersonal skills
• Highly adaptable, collaborative, can learn quickly to come up with prompt solutions
• Demonstrate high standards of work ethics, driven by growth & productivity
• Have a positive can do attitude, have initiative and be proactive in problem-solving beyond the call of duty
• Native Vietnamese with English proficiency in listening, speaking, reading and writing.
• A flexible, positive attitude with the ability to manage, prioritize tasks and make decisions in a fast-moving environment

WHY US?
• A true startup environment - Silicon Valley startup experience
• Room to take challenge & grow professionally
• Young & talented teammates
• Opportunity to work on a mission that can transform the lives of 1.5 billion language learners around the world

- Attractive benefits & monthly bonus
- Flexible working hours
- Room to learn & grow with the global startup

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