Offer Marketing Manager, Home & Distribution

Key Responsibilities:

Accountable for the Offers growth and productivity
Strong experiences about Retail/FMCG Business to support expanding POS mass.
Drive Offer strategy execution
Manages or supports the launch of new offer over time, guaranteeing achievement of goals
Monitor the competition and analyze competitors’ offer positioning in the market
Manage its offers' portfolio and offers’ introductions


Detailed Responsibilities:

1. Operational Marketing
• Adapt, deploy and follow-up the execution of the BU Playbook, Annual Marketing and Sales Plan (AMSP).
• Accountable for the Channels/Offers growth and productivity.
• Manage SPA process (Special Price Agreement) and follow the performance.
• Implement Marketing Excellence Program (Digitization, Annual Marketing report, Business Intelligence...)
• Contribute to the Commercial Policy definition (segmentation, discount, structure).
• Responsible of MarCom plan execution and budget management.
• Drive Marketing selective initiatives

2. Offer Management
• Understand and shares Offer Strategy with the Business Unit to adapt and execute it locally.
• Master the Offer knowledge and the Offer environment.
• Support Sales Offer strategy execution.
• Collect and give to the Business Unit all Business information.
• Take part in Sales, Inventory & Operation Planning (SIOP²) process

3. Pricing
Define price positioning, set-up price list of automation products and ensure it is updated and released within the first quarter of each new year. Review and challenge transfer prices for each business activity

Development of pricing strategies which are balanced with the market conditions and profitability targets. Monitor prices and margins and maintain control of net selling price in line with CCO requirements.

4. Low Voltage Residential Devices and Wiring Devices Market Intelligence
Understands customer values, application requirements
Able to gather specific information regarding plugs, cables, sockets , wiring devices … offer (competitors, budget, comm/tech advantages/disadvantages, etc…).
Monitor competition and analyze competitors’ offer positioning at country level and propose counter actions.

Education: University Degree in Marketing/ Commercial – (Electrical Engineering, Electronics and Communications Engineering Experience is a plus). Strong Commercial/Retail/FMCG profile.

Job Related Experience: At least 5 years of relevant experiences in Commercial/Retail/FMCG Marketing. Experience working with multinational companies and handling offer marketing, trade marketing and/or product application function is a plus.

Business Understanding: Strong understanding of Retail/FMCG VN market and experiences to grow retail/POS network
Understand the requirement for Electrical Distribution is a plus.
Knowledge of Low Voltage products (circuit breakers, Low Voltage panels etc ) and Understanding of competitors’ products is a plus.

Others (e.g. language skills, technical skills): Attention to details, self-starters, proactive, ability to learn, result-oriented, good organization & planning skills, good business sense, strong commercial mindset, performs well under a high pressure and dynamic environment. Excellent spoken & written English, good verbal & written communication, presentation/reporting, analytical skills. Good computer skills.

- Attractive salary and incentive bonus to successful performers
- Premium Healthcare Plan for you and your dependents
- Career opportunities in an international business environment

Hồ sơ theo yêu cầu của nhà tuyển dụng khi liên hệ trực tiếp