National Trade Marketing Manager - MT Channel

Job Summary:

• Analyze data to identify specific marketing strategies for each region, industry and segment

• Develop a strategy to reach target customers at semi-village points to conduct market research activities with consumers

• Organize nationwide sales campaign activities to gain market share and achieve company sales goals

• Responsible for attaining volume targets in identified and assigned key channels through excellent execution of channel development programs (promotions, exclusivity, etc)

• Lead the trade marketing program by cate & channel planning to right the consumer off take at POP

• Deploy the operational activities at retailer to drive VPO

• Build the channel picture success to win the shopper choice

• Do the evaluation for the cate & channel performance

• Manage the budget DFR & DME to right productivity of marketing program

• Increase market share & distribution of Coke product’s

• Build/ track dashboard too quickly measure the NSR/ Volume performance

Key responsibilities:

• Define the business growth drivers to find the business opportunities and J2BD for the growth drivers

• Lead the Trade Marketing Plan to capture the growth drivers – drive volume shipment and volume offtake at outlets.

• Work closely with National Key/Local Account & Sales Team and provide the best proposal, ideas and good plan for customer to drive both the offtake and shipment

• Drive the business objective by leveraging strong Trade concept ideas and effective cost

• Deploy smartly the execution instore and right time, right place.

• Strong control for daily operation, manage sales ad-hoc, customer requests to provide the best customer service

• Coordinate with regional team in North/ South/ Central on executing channel picture of success

• Bachelor's degree or Master's degree

• At least 05 years of working experience in FMCG, beverage industry is preferable

• At least 03 years in managerial position in FMCG company, MKT related is preferable

• Good English ability in both writing and speaking

• Strong analytical, communication, innovation, problem solving and decision-making skills

• Ability to work under pressure in a dynamic environment;

• Ability to influence/ motivate and work with teams

• Creative & innovation

- Bonus
- Premium healthcare
- Training

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