Media Executive

We are looking for a media executive with a University degree to represent our brands on social media. You are responsible for assisting with the planning of marketing strategies to grow online sales and traffic and engagement to increasing exposure of brand with social buttons, running a campaign, leveraging social reviews to automate the influencer marketing.

As a media executive, you will work in a young & dynamic environment. It is a great opportunity to start your carrier at FrieslandCampina.

Job description

You will start in a young & ambitions team, being responsible for our direct online brand communication with our consumers and support running marketing campaigns.

1. Daily media management of our brands (40%)
o Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
o Liaising with the marketing team to create and coordinate marketing strategies that work across different channels
o Analyse social media campaigns with tracking systems to determine areas for social media campaign improvement and to gather visitor’s data
o Assist with the general day to day administrative tasks
o Manage and maintain media budgets along with implement authorized plans, media payments and purchase orders
o Ensure approve payment invoices and advertising billing
o Contribute to the company blog on a weekly basis

3. Drive brand advocacy (40%)
o Identify brand ambassadors
o Create consumer insights
o Drive online recommendations
o Trigger online reviews
o Track social media influencers
o Consult brand team and agencies on digital relevant and eye-catchy content
o Brainstorm new, creative approaches to influencer campaigns
o Stimulate direct conversations with our consumers in an engaging and catchy way
o Build best practices and guidelines to improve content, engagement and brands voice in order to build brand and campaign management


4. Monitor media trend and own social listening (20%)

o Manage social listening tools
o Create actionable insights
o Surface and analyse our social listening tools around brand performance towards published content
o Monitor conversations and listening topics to advise brand on content creation
o Stay current with trends and social hypes to make recommendations that are relevant for the brands social/digital presence
o Regularly monitor competitor social media sites and create competitor analysis reports
o Keep up to date with any media latest/ emerging trends, best practices in online marketing and measurement
o Research and implement new techniques and technologies that are relevant to our media strategies

o University Bachelor’s degree
o 2-3 years of working experience
o Passion for online trends & social media
o You are energetic, curious and able to drive change
o Creative & catchy with an eye for details
o Strong communication and inter-personal skills
o Train, motivate, grow and evaluate team-members
o Analytics skills
o Team player
o Excellent written/oral communication, presentation skills
o Ability to work independently while keeping the team informed on progress
o Ability to prioritize work and meet tight deadlines with a flawless result focus

- Premium Healthcare
- Professional Working Environment
- Career Development

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