Marketing Team Leader (Offline - Business Development)

BENEFITS
• Competitive salary
• ACET pays 30% of Social Insurance and Health Insurance (including the Employee's contribution part)
• 13th month salary
• Performance Bonus
• AEON Health Care Insurance
• Medical examination
• 15 days Recreational leave
• 10 days Sick leave at 100% salary
• Sponsor English courses for employees and family members.

POSITION PURPOSE
The Marketing Team Leader of ACET Hanoi leads the strategy development and execution of Hanoi marketing plans and activities to drive student enrolments to ACET Hanoi.
The position is in charge of leads generation (offline) and converting leads into student enrolments as well as building brand engagement of ACET Hanoi to drive long-term competitive advantage and success.
The Marketing Team Leader develops and maintains a network of strategic and productive relationships including, but not restricted to, IDP and UTS: INSEARCH, aid agencies, selected high schools, universities, Government ministries and corporate organizations. To support communications and develop relationships with strategically important organizations, the Marketing Team Leader will maintain a database of information on ACET students using this information in presentations, mainstream media, on the web, in brochures and newsletters.
The role of the Marketing Team Leader sits within ACET Hanoi management team and reports to the Training Centres Manager of ACET Hanoi.

JOB DESCRIPTION

Key Responsibilities
• Manage the marketing teams in Hanoi
• Work closely with sales team for seamless leads conversion process and activities
• Cooperate with IDP and UTS:Insearch driving synergies and effectiveness for marketing initiatives
• Business planning and Multi channel Strategy
• Analytics and Reporting
• Public relations

Marketing Plan Development
• Working with Hanoi Training Centre Manager to develop yearly Marketing plan for Hanoi centres
• Manage and execute marketing projects, controlling delivery of tasks, to project budget managing and analysing the results and the effectiveness of the projects.
• Proactively monitor the assigned Centre’s performance in terms of Sales, inquiries/ and presentation of the Centre (brand quality is met at the highest)
• Manage key partners to assure smooth implementation of partnerships and a good relationship
• Support in analysing competitors and frequently update the competitive landscape in order to help ACET Hanoi keep up a stable and good speed against competitors.
• Working with Training Centre Manager to development, implementation and evaluation of the action plans to deliver the marketing strategies
• Assist in looking out for development and growth opportunities of ACET Hanoi in all aspects: increase brand exposure/awareness, increase database, etc…
• Perform other duties designated by the TCM.

Communication
• Cooperate with IDP marketing to branding IDP/ACET products on offline marketing activities
• Communicate professionally with managers, peers, subordinates, partners, clients, customers and suppliers.

Offline and Integrated Marketing
• In Charge of manage Hanoi Business development teams in the development of localized marketing plans, materials, and tools to drive enrolments.
• Ensure all marketing materials are properly customized and localized
• Lead and manage the localized materials printing and distribution
• Organize new product launches and manage media relations

Relationships
Internal
• UTS:Insearch
• Nationwide Marketing Manager
• Training Centres Manager Hanoi
• IDP Managers and co-workers in IELTS & MKT Dept.
• ACET Department Managers
External
• Companies and organisations with English language training requirements
• Secondary Schools, High Schools and Universities
• Public/ Media

REQUIREMENTS
• 3 years of applied marketing experience with a strong business development focus
• At least 1-year experience in team leader/ manager position.
• IELTS 6.5 or equivalence
• Experience developing and implementing marketing plans
• Driving the implementation of commercially focused business planning principles and developing innovative growth strategies to expand an established business
• Excellent communication and creative-thinking skills, with an ability to use data to inform all decisions.

- 13th month salary & Performance bonus
- Full cover compulsory Social Insurance & AEON Health Care Insurance
- Sponsor English courses for employees and family members

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