Marketing Specialist - Medical Device

Career that changes Lives

Healthcare is changing. As a global leader in medical technology, Medtronic is continuously innovating to meet the industry’s complex challenges. Our technologies enable earlier disease diagnosis, safer treatment, faster recovery and improved patient outcomes.

Medtronic’s Cardiac and Vascular business unit (CVG) is focused on managing patient conditions across the continuum of cardiovascular interventions, surgeries and catheter-based therapies.

To accelerate and advance our capabilities to create sustainable growth in Vietnam, we are strengthening our marketing function across South East Asia to drive robust marketing execution. This is an exciting opportunity to join Medtronic and become a part of our commitment to the alleviate pain, restore health and extend life.

A day in the life

Product and Disease State Management:
 Building a thorough understanding of Medtronic portfolio and the corresponding disease states, to support sales force and customer education.
 Monitoring and reporting competitive market data including price, volume and share.
 Maintaining an up-to-date knowledge of Medtronic and competitor solutions in Vietnam.
 Proactively communicating news downstream to the Vietnam sales force and upstream to marketing management.
 Attending regional product launch trainings, organising in-country launches and supporting the sales force in-field to roll out new innovations.
 Working closely with Country Sales Managers to understand customer needs and ensure consistency of execution through prompt action and frequent customer visits (60% as routine).
 Project managing stock availability and demand, through timely and accurate forecasting to regional demand planners.
 Identifying and escalating product compliance issues for resolution.
 Making country-specific alterations to global marketing collaterals. Centrally maintaining marketing collaterals, including brochures, papers, presentations and tools, ensuring content is up-to-date and clearly organised for rapid accessibility to support the sales team in achieving AOP targets.
 Working with Pricing and Customer Service teams to ensure codes and prices are continually correct.


Strategy and Campaign Development:
 Performing market segmentation under the guidance of marketing manager, to devise market development and share gain plans.
 Working with the Global business unit to rapidly translate new literature into marketing campaigns, in alignment with Global and Regional strategy.
 Maintaining and growing targeted networks of KOLs, through collaboration with the sales force.
 Identifying and organising company presence at promotional events (e.g. congresses and conferences).
 Under direction of Marketing Manager, partnering across Medtronic business units to position solutions within value-based healthcare offerings.
 Supporting Marketing Manager in the design and roll-out of marketing plans, strategy and tactics, including metrics supporting positioning, targeting and pricing.
 Feedback of metrics into quarterly review meetings and annual AOP cycle.
 Developing targeted marketing campaigns, for customer educations and demand/lead generation.
 Drawing out analytics to measure the effectiveness and impact of campaigns following implementation, to identify barriers and derive solutions to maximise customer reach.

The overarching goal of this role is to build and drive execution of marketing strategy to enable revenue growth, through both market development and share gain.

Must Haves

 Bachelors’ degree in life sciences, engineering, marketing, economics or a numerate subject.
 Minimum 5 years’ professional experience in the medical technology or pharmaceuticals industry.
 Minimum 3 years’ experience in a market development, marketing or sales role.
 Track record of solid achievement against current/past objectives.
 Outstanding interpersonal skills, a consistent team-player.
 Clear and concise communicator.
 Strong time management skills, with a track record of delivery against deadlines.
 Able to follow new strategy and direction.
 Candid, ethical and patient-focused in regulatory matters.
 Self-motivated, with a positive attitude to overcoming barriers, a creative problem solver.
 Flexible on product lines and projects, according to evolving business priorities.
 Proficient in Microsoft PowerPoint, Excel and Word.
 Travel within Vietnam & outside is required. Outside hours travel is expected.

Nice to Haves

 Digital marketing, content marketing, lead/demand generation and analytics skills are strongly preferred.
 MBA or Masters degree in marketing is preferred.

- Premium Healthcare for you and family
- Extensive training and education programs
- Monthly transportation allowance

Hồ sơ theo yêu cầu của nhà tuyển dụng khi liên hệ trực tiếp