Marketing Partnerships Manager, Pulse By Prudential

1. Summary
• Pulse by Prudential, is an all-in-one digital app and first-of-its-kind in the region to offer holistic health management to consumers. Using AI-powered self-help tools and real-time information, Pulse serves as a 24/7 partner to users, empowering them to take control of their personal health and wellbeing anytime, anywhere.
• The Marketing Partnerships Manager lead marketing partnership area consisting of but not limited to content, media, e-commerce, finance, sports, health & wellness related partnership in driving the strategic and tactical marketing partnership initiatives, with the main purpose to strengthen Pulse traction in the market, to tap partner user base and to provide competitive edge for Pulse, in fueling our growth target and improving customer experience and value added service in Pulse. Although the key role focuses on marketing partnerships area, the Marketing Partnerships Manager is also tasked with promoting Pulse in every marketing aspect and required to work with not only external partners but also cross-functional teams in an organization to create and execute effective acquisition, engagement and retention plans.
• Report to Head of Pulse Marketing.

2. Key responsibilities
• Identify and prioritize potential business partnership and development opportunities for Pulse, leveraging relevant data points to make informed decisions.
• Lead marketing partnership initiatives to support Pulse growth and retention target, by collaborating closely with product marketing, business development, partnerships distribution, care and customer experience team.
• Drive strategic and tactical marketing partnership initiatives with partners to strengthen our brand awareness, to tap partners’ user base and to create a competitive edge for Pulse complemented by partners’ product lines/services.
• Develop a periodic roadmap for marketing partnerships.
• Acquire and nurture relationships with all key partners to strengthen Pulse traction in the market.
• Lead and champion negotiation with partners to leverage optimal supports from them to achieve our main objectives.
• Driving excellence for partnerships execution and effective partnership campaigns performance monitoring for continuous iterations and improvements.

• 5+ years of working experience, a minimum of 3 years of responsible leadership experiences in management or supervisory position.
• 3+ years of experience in mobile marketing
• Experiences in handling partnerships and marketing campaigns is a plus point
• Good connection to industries’ key person in the market is a plus point
• Good analytical and conceptual thinking
• Strong interpersonal skill. Good communication and negotiation skill
• Good leadership capability and project management skill
• Driven, empathetic (understanding customers), creative, and having entrepreneurial mindset

- According to company's policies

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