Marketing Manager

LOCATION Head Office, HCMC
CONDITIONS (hours etc) 8.30am to 5.30 pm from Mon - Fri and 9.00-12.30 Saturday (44 hrs per week)
DIRECTLY REPORTING TO DOSM
INDIRECTLY REPORTING TO CEO

PURPOSE AND SCOPE OF ROLE
The marketing Manager handles all topics and aspects in the marketing department pro-actively. The person develops the annual strategic marketing plan in coordination with sales team activities including the annual budget. The person manages assigned projects individually until successful completion.

RESPONSIBILITIES
Marketing Management
• Develop and implement and monitor the annual marketing plan and ensure its full implementation over the year regards the planned marketing activities within the planned timelines
• Conduct marketing analysis to be aware of market and competitor activities and liaise with DOSM about new developments
• Analyze and develop Heritage Line’s marketing continuously by being creative with new ideas to improve the overall marketing of the brand including its products and to be up to date with market and competitors
• Support pro-actively in the corporate improvement of the department regards processes, SOP, quality and monitor team and company members to follow the CD guidelines.
• Work with B2B clients, Press and journalist on any relevant marketing topic (strategic and operational)
• Website management / Content management
• Concept, planning, budgeting and managing of marketing projects
• Manage in-house designer and outsourced design suppliers regards all design topics
• Online Marketing: Planning and monitoring of all online and social media activities based on given quantity targets per annual business plan.
• Ensure Heritage Line brand and corporate identity is respected within the corporate organization and with all reseller and media partners
• Manage the marketing team be it short-terms intern, designer and other employees to join the department
• Be in charge of databases to ensure quantity is constantly increasing and quality is absolute consistent. Especially develop the PR/Media database further.
• Inform team daily and weekly of marketing topics, updates, news to ensure department-wise awareness
• Monthly (quality and quantity) marketing reporting with given timeline

Project Management
• Manage and implement marketing projects:
- Website
- Collateral design and production
- Corporate design improvement and adaptation
- All design and collateral topics related to cruises and ships
- Online marketing including SEO and social media
- Others upon assignment

People Management
• Working closely with design team and marketing team members

Reporting
• Monthly marketing reports

Continuous Improvement
• Identify areas for continual improvement across the marketing
• Attend training courses / seminars if needed, maintain social contacts with PR people and the networking

QUALIFICATIONS AND KNOWLEDGE
• Tertiary studies in Tourism, Hospitality or Business
• Certificate in Management (preferable)
• Knowledge of tourism, geography, foreign cultures
• Knowledge of the hospitality industry
• Understands all aspects and needs branding and corporate design
• Additional marketing Certificate is an advantage (online marketing, branding, print or desk top publishing)

EXPERIENCE
• Minimum 4 year years marketing experience, Preferable with luxury hospitality or luxury goods
• Very good knowledge in on and offline marketing
• Very good experience in marketing communication from idea, concept to detailed organization
• High understanding of luxury travel needs and products
• Experience in design and design software.
• Top organized and structured
• Good understanding of sales channels and leverages of those

SKILLS
• Excellent - Written and spoken English
• Creative with an open, fresh mind. Highly communicative with great interpersonal skills
• Driven by commitment and conviction
• Talented to organizing, overseeing and follow up
• Able to think in concepts and cross-functional
• Very good knowledge of design and production
• Good knowledge of design program (Adobe creative Suite) and marketing and design language/terms
• Able to prioritize topics and stress resistant
• Can make clear decision based on facts & figures
• Good - MS Office (Excel, Word, Power point etc)

COMPETENCY LEVELS: 1 low, 3 high
Managing Performance: 3
Learning & development: 3
Teamwork: 3
Commitment: 3
Planning and Organizing: 3
Continuous Improvement: 2
Problem Solving and Decision Making: 2
Customer Focus: 3
Influencing: 2
Communicating: 3

SPECIAL REQUIREMENTS
• Flexibility to work overtime
• Ability to work under pressure
• Traveling on request

- Company's Policy

Hồ sơ theo yêu cầu của nhà tuyển dụng khi liên hệ trực tiếp