Marketing Manager

• Conduct assessments of the products and market and competitive activity and recommend strategy for the marketing plan/promotion plan and project schedule process
• Provide input in establishing the strategic vision and manage the organization to realize the 3 years plan through annual marketing planning and the company’s overall goals and objectives
• Implement marketing strategy that develops and grows the designated products encompassing both existing and new product development.
• Innovative projects to drive sales and profit growth.
• Tracking and develop brand activity based on A&P budget.
• Report monthly A&P Budget expenses
• Report Marketing activities on designated products and brand
• Report competitors selling price/trade promotion/MKT campaign
• Collaborate with sales team and retail team on marketing campaigns.
• Analyze current marketing budget and reallocate resources in the most effective manner.
• Develop and distribute collateral marketing materials including POS, brochures, ads and messaging.
• Develop and oversee online marketing efforts, websites and new media marketing including email campaigns and social media.
• Serve as one of the “public faces” of The Warehouse, as a spokesperson for PR related activities.
• Create and manage a master calendar of marketing campaigns and initiatives.
• Research, develop, and implement strategic marketing and communications plans to support sales and revenue objectives for all products on-time and on-budget
• Prepare and deliver reports on the status of all marketing programs and initiatives to senior management
• Analyze market trends to determine feasibility and profitability of new or existing offerings and make recommendations based on findings
• Monitor, evaluate, and report on competitor activities; make recommendations based on findings/opportunities discovered
• Develop and promote branding initiatives consistent with corporate business goals and objectives
• Maximize brand value through the development of additional revenue streams and new opportunities
• Ensure all products and services conform to brand identity through ongoing brand management
• Collaborate with sales, production, and operations personnel to help prepare sales forecasts
• Collaborate with Sales Representatives to identify customer needs and provide tools to help drive sales
• Communicate and negotiate with promotional partners as needed for joint marketing activities
• Assess the financial returns for special campaigns and promotions
• Maintain awareness of industry events, evaluate and execute participation
• Manage company website and social networks including content calendars and reporting
• Establish and maintain relationships with key media members to develop PR opportunities
• Oversee Marketing Admin
• Other duties as assigned by Senior Management

• University degree in Business, or Marketing required
• 5 years of experience in a marketing management capacity
• Excellent understanding and working knowledge of brand building and brand management
• Experience with B2B and B2C marketing concepts
• Highly effective project management, prioritization, multi-tasking, and time management skills
• Excellent written and verbal communication skills in English

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