Marketing Manager

The marketing manager leads the day-to-day marketing activities of the organization and brand positioning strategy for the company. S/he is also responsible for branding, managing and updating social media, event, marketing materials.

1°) Develop and implement the brand strategy
• Organize households visits & focus groups to understand O-We customers / consumers pain points and provide recommendations to Operations teams to adjust the O-We offer
• Monitor marketing trends and keep a close eye on competitive products in the marketplace
• Review and improve the existing O-We brand & value proposals for franchisees, customers and consumers with a clear positioning and updated claims through market feedbacks
• Reinforce the O-We Unique Selling Point and build on the “O-We visible quality”
• Propose a O-We 2020 marketing plan & marketing mix: objectives, actions, budget, planning…
• Define a marketing pull strategy with more proximity to final consumers e.g. with more content

2°) Plan and coordinate the marketing activation on the field
• Work closely with the sales team; enabling them to meet their commercial objectives by providing appropriate tools, materials and presentations to ensure the O-We brand presence on the field
• Review & update the existing O-We sales activation tools (leaflets, standee, stands) and manage the marketing assets stocks and allocation to franchisees for their activation campaigns
• Design, implement and coordinate sales activation and promotion campaigns
• Plan & deliver CRM strategies across the company encouraging customer retention and loyalty
• Customer Journey Mapping on all touch points with O-We to maximize commercial opportunities
• Work closely with all departments to design an effective CRM strategy & tools
• Test and deploy new key elements in the marketing mix e.g. a new water bottle design

3°) Digital marketing management
• Oversee the social media strategy for the company
• Manage social media presence and programs to improve social media reputation and recognition
• Create O-We websites for institutional in English and consumers in Vietnamese
• Design an on-line marketing strategy: ads for consumers, content through informative videos…
• Evaluate the relevance to develop an O-We app for consumers to order on-line

4°) Manage the relationships with local Key Opinion Leaders
• Identify and engage with potential local brand ambassadors (KOLs, health centers, unions…)
• Develop marketing content and innovative tools around the O-We brand to nurture the brand strategy (issue of water quality, context in South Vietnam, why safe drinking water matters…)
• Organize events and awareness workshops to communicate on safe drinking water and O-We
• Identify new potential distribution channels for the O-We brand e.g. through partnerships with relevant local organizations

Professional qualifications
• At least 3-years’ experience in marketing retail (food & beverage if possible)
• Proven track record of success in senior marketing roles
• Bachelors or Master’s degree in Marketing
• Strong background in customer acquisition, engagement and retention strategies
• Ability to think creatively and innovatively
• Experiences in dealing with external project stakeholder include donors
• Good problem solving skills/ Decision making skills
• Good management and leadership skills
• Very good written script and report
• Office program, Ms. Word, Excel, Internet, Email and social media
• Knowledge in water sanitation and water treatment processes is a plus
• Vietnamese as mother tongue, fluent English skills, French basics is a plus
• Experience working in South Vietnam and preferably in the Mekong Delta region

Personal attitudes
• Can-do attitude, feels excited with a blank page of paper and a large room to maneuver
• Very strong interpersonal skills and easiness to interact with other people
• Very adaptive personality able to interact with many different kind of persons with different social and cultural backgrounds: from water delivery men to 1001fontaines high-level board
• Feel comfortable with intense workload and extensive travels
• Actively demonstrate a match with O-We values (family, persistent, field-driven, accountable, fun)

- Bonus

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