Marketing Manager
Mức lương: Thỏa thuận
Đã hết hạn nộp hồ sơ - 322 lượt xem
Ngày cập nhật: 18/09/2019
Thông Tin Tuyển Dụng
Hình thức làm việc: Toàn thời gian
Chức vụ: Giám đốc
Ngành nghề: Tổ chức sự kiện/Quà tặng, Nông/Lâm/Ngư nghiệp, Marketing/Quảng cáo
Mô tả công việc
Position Purpose & Summary:
- Partner with commercial team to execute the Vietnam shrimp and fish go-to-market strategy/plan
- Manage species/product lines/SKUs portfolio and profitability, and develop strategic marketing plan for key sub-species and product lines; expected growth/margin/performance, value proposition, competitive positioning, pricing suggestion etc)
- Lead the development and launching process of new product, solution and service from idea generation based on customer unmet needs, to developing and introducing to the market, working with multi-functional team
- Manage tactical marketing activities and budget (annual marketing calendar, key marketing materials (leaflet, video, etc) and trade shows
Principal Accountabilities:
1. Marketing Planning
a. Market Insight: By multiple sources of searching(Included internal Sales Channel leverage), understanding the Aqua market trend, customer insight(Farmer unmet need, burning issue, new idea..) & competitor movement to define key marketing focus areas in mid – short term.
b. Partner with commercial team & provide local market insight to TVN Strategic Marketing Lead for local GTM & Marketing strategy development.
c. Build annual marketing activities in Master Plan & Marketing Budgeting.
d. Be assigned to lead mid – short term marketing projects in local market(if any).
2. Marketing Deployment
a. Partner with cross functions includes Commercial, TA, FSQR, Operation… to implement GTM & marketing strategy in local market.
b. Lead key promotional & brand communication material design( Leaflet, Brochure, Bag package, Video..ect) to ensure consistent content & brand message under Cargill guidance.
c. Lead or support key activities to promote brand and product such as Tradeshow, Aqua Fair/Exhibition Conference, ..or other communicational channels
d. Partner with commercial operation & support team to execution marketing activities in local market.
3. Product & portfolio management
a. Lead the processes of local new product, solution, service (NSS) development.
b. Manage VN NPSS launch & pipeline – track & & improve NPSS result vs target setting.
c. Improve & manage product species/sub species/product line/SKUs portfolio and its profitability.
d. Periodically review & optimize product assortment to improve efficiency.
4. Product value proposition and brand communication
a. Lead & partner with TAM, Commercial to develop & build competitive advantage for product, feeding program, service/solution value proposition in right targeting competitor & customer segmentation.
b. Recommend farm pricing in value positioning for money.
c. Lead & partner with TAM, Commercial to define & develop product/NPSS Key Feature & Benefit – RTB & conduct training to sales team.
d. Generate ideas & develop brand communicational concepts to promote brands, Solution & Services…
- Partner with commercial team to execute the Vietnam shrimp and fish go-to-market strategy/plan
- Manage species/product lines/SKUs portfolio and profitability, and develop strategic marketing plan for key sub-species and product lines; expected growth/margin/performance, value proposition, competitive positioning, pricing suggestion etc)
- Lead the development and launching process of new product, solution and service from idea generation based on customer unmet needs, to developing and introducing to the market, working with multi-functional team
- Manage tactical marketing activities and budget (annual marketing calendar, key marketing materials (leaflet, video, etc) and trade shows
Principal Accountabilities:
1. Marketing Planning
a. Market Insight: By multiple sources of searching(Included internal Sales Channel leverage), understanding the Aqua market trend, customer insight(Farmer unmet need, burning issue, new idea..) & competitor movement to define key marketing focus areas in mid – short term.
b. Partner with commercial team & provide local market insight to TVN Strategic Marketing Lead for local GTM & Marketing strategy development.
c. Build annual marketing activities in Master Plan & Marketing Budgeting.
d. Be assigned to lead mid – short term marketing projects in local market(if any).
2. Marketing Deployment
a. Partner with cross functions includes Commercial, TA, FSQR, Operation… to implement GTM & marketing strategy in local market.
b. Lead key promotional & brand communication material design( Leaflet, Brochure, Bag package, Video..ect) to ensure consistent content & brand message under Cargill guidance.
c. Lead or support key activities to promote brand and product such as Tradeshow, Aqua Fair/Exhibition Conference, ..or other communicational channels
d. Partner with commercial operation & support team to execution marketing activities in local market.
3. Product & portfolio management
a. Lead the processes of local new product, solution, service (NSS) development.
b. Manage VN NPSS launch & pipeline – track & & improve NPSS result vs target setting.
c. Improve & manage product species/sub species/product line/SKUs portfolio and its profitability.
d. Periodically review & optimize product assortment to improve efficiency.
4. Product value proposition and brand communication
a. Lead & partner with TAM, Commercial to develop & build competitive advantage for product, feeding program, service/solution value proposition in right targeting competitor & customer segmentation.
b. Recommend farm pricing in value positioning for money.
c. Lead & partner with TAM, Commercial to define & develop product/NPSS Key Feature & Benefit – RTB & conduct training to sales team.
d. Generate ideas & develop brand communicational concepts to promote brands, Solution & Services…
Yêu cầu ứng viên
Minimum Required Qualifications
- Bachelor Degree, preferably in Business or Marketing related field
- At least 8 years experience and proven track record in Marketing function including trading marketing, product marketing or category manager, at least 2 years experience in leading the marketing or strategic project with multi-function. Have experience in introducing/launching new products or service to the market
- Strategic thinking, analystic skills and stakeholder management skills are required
- Business acumen and financial perspective
- Strong willingness to learn and adapt into Aquaculture industry
- Resulted-driven behavior, optimistic, independent and initiator
- Good communication and presentation skill, English required
- Ability to articulate go-to-market approach (vision, whom to target, what to deliver and how to win)
Preferred Qualifications
- Experienced in continuous improvement, animal nutrition, food processing or FMCG
- 3 years in leading trade marketing or product marketing, leading various stakeholders or building marketing plan from scratch are plus
- Bachelor Degree, preferably in Business or Marketing related field
- At least 8 years experience and proven track record in Marketing function including trading marketing, product marketing or category manager, at least 2 years experience in leading the marketing or strategic project with multi-function. Have experience in introducing/launching new products or service to the market
- Strategic thinking, analystic skills and stakeholder management skills are required
- Business acumen and financial perspective
- Strong willingness to learn and adapt into Aquaculture industry
- Resulted-driven behavior, optimistic, independent and initiator
- Good communication and presentation skill, English required
- Ability to articulate go-to-market approach (vision, whom to target, what to deliver and how to win)
Preferred Qualifications
- Experienced in continuous improvement, animal nutrition, food processing or FMCG
- 3 years in leading trade marketing or product marketing, leading various stakeholders or building marketing plan from scratch are plus
Quyền lợi được hưởng
- 13th month salary + Annual Performance Bonus
- 14 annual leave days/ year & AON Healthcare for Employee + 3 dependants
- Shuttle Bus from District 1
- 14 annual leave days/ year & AON Healthcare for Employee + 3 dependants
- Shuttle Bus from District 1
Cách thức ứng tuyển
Hồ sơ theo yêu cầu của nhà tuyển dụng khi liên hệ trực tiếp
Giới thiệu về công ty
CARGILL VIETNAM
10th floor, Maple Tree Business Center, 1060 Nguyen Van Linh, District 7, HCMC
Người liên hệ: Ms Van Tran
10th floor, Maple Tree Business Center, 1060 Nguyen Van Linh, District 7, HCMC
Người liên hệ: Ms Van Tran
Cargill is an American privately held. We provide food, agriculture, financial and industrial products and services to the world. Together with farmers, customers, governments and communities, we help people thrive by applying our insights and 150 years of experience. We have more than 155,000 employees in 70 countries who are ...Chi tiết
Cargill is an American privately held. We provide food, agriculture, financial and industrial products and services to the world. Together with farmers, customers, governments and communities, we help people thrive by applying our insights and 150 years of experience. We have more than 155,000 employees in 70 countries who are committed to feeding the world in a responsible way, reducing environmental impact and improving the communities where we live and work. Cargill in Vietnam Cargill Vietnam Limited was established in October 1995. Nowadays, we have more than 2200 employees across 11 locations throughout the country. Our operations in Vietnam include: • Animal Nutrition • Food and Beverage Ingredients • Grain and Oilseeds • Metals Ẩn chi tiết
Bạn đang xem tin việc làm Marketing Manager trong ngành được tuyển dụng tại bởi CARGILL VIETNAM. CARGILL VIETNAM đang cần tuyển 0 người nhân sự với hình thức làm việc: Toàn thời gian cố định. Yêu cầu kinh nghiệm Không yêu cầu. Website tìm việc làm timviec24h.vn cập nhật tin Marketing Manager cách đây lúc 17/10/2019 00:00:00. Người tìm việc lưu ý không nên đặt tiền cọc khi xin việc . Chúng tôi luôn cố gắng đưa tin tức tuyển dụng nhanh và chính xác nhất cho bạn.
CARGILL VIETNAM
Địa chỉ: 10th floor, Maple Tree Business Center, 1060 Nguyen Van Linh, District 7, HCMC
Quy mô: 1.000-4.999 nhân viên
Việc làm tương tự
Marketing Manager
Mức lương: Thỏa thuận | Hạn nộp hồ sơ: Đã hết hạn nộp hồ sơ