Marketing Manager (Digital)

1. Conceptualize and define marketing strategy/ plan for mobile games
Research and deeply understand the market and users of mobile games
Define and develop marketing strategy include branding, user acquisition, creative and community
Be abreast of online and mobile marketing trends; Develop ways to attract users through review of these trends, the competition and current and prospective mobile marketing channels
Have clear understanding of market analytics and media roles in mobile marketing

2. Develop and manage marketing activities:
Develop and manage daily mobile marketing strategies: advertising, mobile marketing, digital partnerships and ensure campaigns meet specific lifecycle goals; Analyze and optimize campaign development and results
Define goals and objectives utilizing media channels: mobile advertising networks, displays, searches, affiliates, registration, email, social media and performance; Define retention targets and conversion rates; Define future iterations for growth
Be responsible of content management, media/ press releases, game description, digital copywriting, content quality assurance
Define and champion the strategic direction for building and managing the community; Analyze community behaviors, forming strategies that directly boost engagement
Measure and analyze marketing initiatives and performance; Develop strategies to maximize return on investment for each channel used
Collaborate with cross-functional and cross-market teams to plan, deliver and execute successful mobile marketing campaigns

3. Control marketing budget:
Monitor and control game indicators as CPI, ROI, ROAS, …
Budgeting and P&L responsibilities

4. Be a strong leader and build a strong marketing team
Collaborate successfully with game operation team and foreign partners
Build a strong framework and team capabilities for growing business with a high performance culture

Bachelor's or master's degree in Marketing or equivalent
At least 3 years proven experience: planning, budget control, marketing analytics, account management, media buyer within mobile marketing field - local to global business experience is a plus.
Strong mobile advertising knowledge
Understanding of mobile game need for marketing is a plus.
Familiar with marketing tactics on App store and Google Play store
Working knowledge of digital vendors and mobile marketing channels
Proficiency with numbers/ online tracking/ reporting systems
Flexibility attitude an ability to switch gears since priorities change rapidly

- 13th payment & KPI Bonus
- Premium Healthcare Plan for you
- Private laptop

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