Marketing Manager - British University Vietnam

Job Objective:
To lead and manage the entire Marketing team of BUV, related suppliers/partners as well as manage BUV image in the market in order to achieve its business objectives and to be known as the top source of talent among both local and multinational organizations.

Key responsibilities:
1. Marketing Management
- Develop marketing strategies and plans for student recruitment purposes for the whole year in conjunction with Student Recruitment Managers and with the consultation of the Head of Business Development.
- Maintain the strategies, manage effectively the planning, executing, tracking, reporting and evaluation of marketing activities, including but not limited to advertising, developing, purchasing and managing marketing materials (POSM, promotional gifts…). Monthly / weekly marketing review conducted as part of operations reporting for evaluation & improvement and to meet organizational objectives.
- Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives. The ability to coordinate these channels to work together effectively is very important.
- Understand market opportunities, market trend and competitive marketing strategies as well as manage and evaluate competitors’ databases, markets and information to provide briefings and highlights to Student Recruitment team for their effective consultation
- Actively identify market opportunities and develop marketing plan to accelerate and generation demand.
- Provide feedback into product development and service offers and participates in their development; collaborate to create, launch and track performance of product and service offerings in our markets.
- Achieve the Marketing Enquiries and enrolment target

2. PR & Event Management
- Work with the Unit Head to continually develop, deliver and evaluate a PR and communication programme to support the current and future business objectives of the organization.
- Build the BUV brand and increase public awareness of our brand year on year.
- Regularly secure editorial space, digital and printed, promoting the variety of BUV activities and skills in local, regional and national media, trade press, BUV website and other relevant publications and channels.
- Actively be involved in preparing publicity brochures, handouts, promotional videos and multimedia programs that serve to reach BUV’s image/ policies to the public
- Organize and manage press conference, exhibitions, events and press tours
- Share key messages with colleagues across the team.
- Be the first point of call for all media enquiries, responding to requests for journalists quickly and accurately to ensure the maximization of every opportunity, with Unit Head’s supervision.
- Undertake market research as necessary, to identify new promotional opportunities in order to provide topical Press releases and new stories to raise awareness and support for BUV.
- Stay abreast of the latest developments, best practice and learning across the sector so that this can be incorporated into all BUV material and activities.
- Be responsible for content of all internal and external print and electronic materials.
- Ensure that all material is on brand and consistent with current BUV strategies and objectives.
- Draft speeches, presentations and important announcement of BUV’s top executives for public meetings and staff.
- Manage all related events for walks-in and enrolment targeted in close conjunction with Student Recruitment Managers.
- Manage HRH Scholarship campaign.

3. General
- Develop a structured career plan for subordinates and mentor them
- Oversee the supervision of staff which includes work allocation, training and problem solving
- Review and evaluate the performance of subordinates in the exercise of their responsibilities to ensure co-ordinated staff effort in meeting the goals of the University
- Motivate staff to achieve peak productivity, performance and targets
- Develop and prepare the annual operating budget for the department and manage the expenditure within the approved budget
- Prepare periodic agreed reports for Management timely
- Conduct induction/orientation for new subordinates
- Undertake any other assignments as delegated by Line manager and/or the General Director.

Job Requirements:
• Vietnamese national
• Graduate in Business Management /Marketing /Public Relations or business-related degree, preferably from an internationally reputable university
• At least four (4) years of management experiences in Marketing and Communications areas in an international working environment (in a foreign multinational company in Vietnam or overseas)
• Proven copy writing experience for PR articles, direct mail, email, web and events
• Intensive experience in Internet Marketing is desired.

COMPETENCIES (KNOWLEDGE, SKILLS & ABILITIES)
• Experience working in a flexible and changeable environment
• Familiarity and skill with the tools of the trade in marketing including PR, written communication, website development, market research, content creation, Microsoft software suite of products, visual communication software products, and creative services. Desirable – Adobe creative suite.
• Experience managing external PR and communication consulting firms and contractors.
• Experience in the local Vietnamese marketplace is a plus.
• Fluent in English with outstanding copywriting skills
• Demonstrated effectiveness in holding conversations with customers, customer evangelism, and customer-focused marketing development and outreach.
• Demonstrated ability to see the big picture and provide useful advice and input across the company.
• Ability to lead in an environment of constant change.
• Expert in Internet and social media strategy with a demonstrated track record.
• Strong effective communicator.
• Highly developed, demonstrated teamwork skills.
• Ability to delegate and coordinate the efforts of a team of diverse employees.
• Demonstrated ability to increase productivity and continuously improve methods, approaches, and departmental contribution. Commitment to continuous learning.

- Competitive salary and bonus
- Insurance according to policy
- Friendly working environment

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