Marketing Manager/ Brand Manager

*** Responsibilities:
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door;
• Deploy successful marketing campaigns and own their implementation from ideation to execution;
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis;
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups;
• Build strategic relationships and partner with key industry players, agencies and vendors;
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely;
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies;
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals;
• Analyze consumer behavior and adjust email and advertising campaigns accordingly;
• Lead creative development and create motivating stimulus to get targeted population to “take action”;
• Establish performance specifications, cost and price parameters, market applications and sales estimates;
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues;
• Oversee marketing and advertising activities to ensure consistency with product line strategy;
• Monitor product distribution and consumer reactions;
• Brainstorm new and innovative growth strategies;
• Work with the others teams in the company : digital team, sales team, warehouse team, trade team… to execute the plan and hit the targets;
• Manage, coach the marketing team and get the best from everyone;
• Report to Director every month.

Experience:
• University degree/ Master Degree (prefer Marketing, Business Administration & Social related major)
• Experience and knowledge in FMCG market / personal & skin care will be an advantage.
• Proven working experience as brand manager or marketing manager over 2 year.
Knowledge:
• Drive for results and leaderships skills
• Excellent understanding of the full marketing mix
• Good at identifying target audiences and devising campaigns that engage, inform and motivate
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
• Up-to-date with latest trends and marketing best practices
• Good at working with numbers, metrics and spreadsheets

Skills:
• Strong analytical skills and data-driven thinking
• Advanced communication and interpersonal skills
• Time management skills and team leadership experience

Attitudes:
• Passionate
• Honest
• Enthusiasm
• Be high responsive
• High commitment
• Willing to have work cooperation and problems solves.

- Lương tháng thứ 13 + thưởng theo năng lực và thưởng các ngày Lễ, Tết...
- Hưởng đầy đủ các chế độ đãi ngộ theo Luật Lao động Việt Nam (BHXH, BHYT, BHTN…)
- Du lịch hằng năm, Team Building (trong & ngoài nước)

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