Marketing Executive (Partnership)

FUNCTIONAL BUSINESS OBJECTIVEs (FBOs):

The Marketing Executive is integral to the success of California Fitness and Yoga Centers. Working both internally and externally with the program team. He/she will work towards creating the highest standard of marketing partnership campaigns.

Abiding to a high-performance culture and focusing on great execution towards clear revenue generation, he/she contributes to the company’s top and bottom line by:

- Driving new quality guests by distributing vouchers, generating cross promotions or deploying guerilla marketing in and around different club locations;
- Finding new partners and sponsors, establishing relationships and growing them into profitable accounts;
- Planning and organizing events & workshops to generate targeted leads while maintaining our brand values.

REPORTS TO: Senior Marketing Manager

KEY RESPONSIBILITIES & CRITICAL DRIVERS:

A. 60% - Finding New Partners and Implementing Partnership Plans

1) Create and maintain a marketing partnership pipeline by reaching out to new partners and establishing details focused on generating qualified traffic and / or leads to our business.
2) Work with cross-functional teams to enable deals negotiated and expand partnerships to its full potential.
3) Work with Operations and Sales teams to ensure the correct implementation of the partnerships and troubleshooting any issues hindering the long term success of the partnerships established.
4) Lead the process of gathering leads through activation / events and work to consolidate database of all leads generated. Maintain the database of leads by ensuring data consistency.
5) Closely cooperate with Operations team to keep track on guests return. Submit Guest return report monthly

B. 20% - Growing existing partnerships and creating cross promotions

1) Analyze performance data and find top performing partnerships to develop further.
2) Work with partners to find opportunities for cross promotion and / or negotiating barter deals.
3) Working with communication & design teams to ensure the correct communication and amplification of the impact of cross promotion deals.

C. 20% - Self-Improvement and Team Contribution

1) Contribute to team culture by sharing ideas to improve marketing campaigns, customer targeting and effectiveness of consumer targeting.
2) Seek constant self-improvement on relevant topics that can help deepen inventory planning knowledge.
3) Work with integrity and deliver the maximum quality work to help move the company forward.

Key Performance Indicators (KPIs):

- Qualified traffic to clubs
- Partners’ offers & Brand visibility
- New member units

We Offer:

- A growth and active working culture at 1st Asia fitness corporation.
- 11,000,000-13,000,000VND monthly salary plus performance bonus (max 3 mil per month).
- Free gym membership at our five star fitness clubs.
- Discounted for sport events (Techcombank Marathon, Color Me Run, HCM Run, Champion Dash...)
- Monthly soft skills training
- Social/medical/unemployment insurance and annual health check

- University Degree strongly preferred, ideally in a relevant degree such as marketing, advertising, communications, business, entrepreneurship or similar.
- 1-2 years of experiences in business/partnership development.
- Strong commercial sense, with proven ability to achieve outcomes that marry brand identity with results
- Hands on experience of dealing with multiple partners.
- You should have a strong knowledge of strategic marketing, good analytical skills, excellent interpersonal and communication skills and a thorough understanding of systems and process that support a marketing function.
- Good communication and reporting skills.
- Results driven character. Process focused with a tireless focus on output quality.

- Personal accident insurance
- 12 annual leaves per year
- Free memberships of California Fitness & Yoga

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