Marketing Executive

*** Daily Tasks:
1. Preparation of Subaru Action Form (SAF) for assigned projects
2. Review and Presentation of cost estimates required for assigned events
3. Review and Presentation of proposed dealer activities
4. Check and monitor competitor advertising
5. Check seasonality trends across regions that may impact walk-ins and bookings
6. Setting, communication and maintaining timelines and priorities with the team, supplier, and dealers.
7. Review and submit daily report for branch on dealer walk-ins, appointments, bookings, and registrations.
8. Localization of ad materials for dealer use
9. Ensure execution of planned dealer activities
10. Check effectiveness of local ads - e.g. digital ads.
11. Feedback from customers/ prospects on their perceptions of the brand / product.
12. Feedback from dealers salesmen on the customer segment (TA) types and to advise on how to target and boosts walk-ins.

*** Weekly Tasks:
1. Monitor, check, coordinate and provide solution to dealers concerns regarding requirements (i.e. spec sheets, brochure, pocket and corporate display marketing requirements, shipment of collaterals & sponsorships coordination)
2. Review showroom traffic and recommend counter measures to optimize and improve targeting to improve and boost walk-ins.
3. Review and submit weekly report on market situation for all dealership locations
4. Submit weekly report on dealer marketing activities executed for the past week and plans for the following week.
5. Facilitate requested adjustments by the Region based on event requirements on assigned events
6. Alignment with event organizer for upcoming event requirements
7. Prepare summarized Report of All Field visits (Field Report template)
8. Prepare weekly dealer artwork usage report and feedback on the creatives.
9. Check printing production of locally-produced marketing materials.

***Monthly Tasks:
1. Consolidate SAF claims from dealers
2. Ensure accuracy of SAF submission claim reports for MM and CM checking.
3. Review monthly SAF usage
4. Collate monthly SAF report to submit to Regional
5. Review rolling 3-month marketing calendar with dealers, MM and CM
6. Prepare and submit 3 months marketing plan per dealer to Regional Marketing
7. Facilitate and distribute creatives and POSM materials to dealers taking their feedback into consideration.
8. Monthly Competitor Marketing activity tracking and report (by provincial)
9. Monthly dealers marketing report to MM, CM and Regional Marketing
10. Monthly feedback session with MM and Regional Marketing on marketing activities.
11. Consolidate whole month’s consolidated feedback on the brand and product to tweak and optimize next month’s targeting. Esp. on digital and events.

o Strong problem solving skills, strong intuition and awareness, strong cross-group collaboration skills, and a drive for excellence
o Possesses good reasoning and analytical skills with an attention to accuracy and detail in all aspects of responsibilities
o Possesses a strong business sense and a team player
o Ability to research issues and advises department on matters as requested
o Strong skills with Microsoft Office (Outlook, Word, Excel, and PowerPoint)

- Performance Bonus
- Team Buidling

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