Marketing Executive

• Planning, conducting directly or through agency, monitoring and evaluating digital advertising campaigns.
• Coordinating with the brand department to propose and implement a digital campaign.
• Monitoring market trends, research customer’s behavior on online & mobile in order to adjust the plan
• Managing the budget of the channels as planned.
• Contributing creative ideas, online marketing plans.
• Searching and refining information, editing articles related to fragrances, cosmetics, trends and events.
• Creating, updating content, posting articles (images, videos, status, notes, etc) for fanpage and other online marketing tools.
• Researching competitors & market from online channels
• Analyzing and reporting on online marketing effectiveness.
• Preparing, planning for new product launches, press conferences, sales programs.
• Searching, working and negotiating with appropriate partners to ensure budget and quality for events
• Checking the quality of the finished product before and on the day of the event to ensure that all equipment and shelves meet the standards.
• Contacting KOLs, Beauty Blogger and Press for new product launch events
• Based on the above tasks, build a daily, weekly, detailed task table
• Deploying other tasks assigned from direct manager.
• To in-charge project related to VM and Counters
• Find new business development opportunities for company including corporate partnership & sponsorships.
• Develop strategies to find external customer databases from partners to extend current customer base.
• Coordinate with all departments to ensure its effectiveness and maximizing outcome.

Knowledge, Skills and Experience:
Experience:
• Minimum 2 years experiences of relevant work preferably in the beauty, fragrance or fashion industry
• Good communication skills and fluent in both written and oral English
• Be a regular internet user and be well versed with techniques of internet based research
• Familiar with online shopping trends
• Basic knowledge about ecommerce
• Content writing, corporate writing, and Marketing writing skills
• Have the ability to work with variety of writing styles, content types and on diverse topics/ fields
• Interpersonal and Time management skills: Candidate must be able to work on multiple tasks/ projects at the same time and meet tight deadlines
Education:
• University Degree or equivalent Advance Diploma
• Good at computers skills, having Adobe Photoshop basic knowledge is a plus.
• SEO technique to boost product/page ranking is highly appreciated

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